Digital marketing.Insights & resources.

Better understand your business's AI visibility ROI with our handy guide, so leadership can move forward with confidence and clarity.

AI visibility is becoming more of a priority. Follow these 7 simple steps to give your business a better chance at success.

The nature of search has changed, and so has LinkedIn. But why aren't more businesses using this change to their advantage, and how can you?

Learn 5 key things your local business can do to improve its AI visibility and why you need to do them now.

Learn everything you need to know about the WordPress 7 update, including what it can do for your business and how to best take advantage of the new features.

Improve your local visibility with our practical checklist covering Google reviews, Apple Maps, listings and reputation signals.

Data is key to good visibility and even better strategies. Here are 42 SEO, AI and search statistics that could boost your visibility efforts in 2026.

Google underwent a major update to keep up with changing search behaviour. Learn how this could impact your business and boost visibility.

Google Search is changing to better fit its users' changing needs and expectations. Learn how this change will impact your online visibility.

Discover the top paid marketing KPIs your business needs to track to reach its goals and the costly consequences of disorganised data.

SEO vs PPC is a common question eCommerce business face - but what's the right answer? Learn to find the right balance for you with our guide.

Boost your website’s performance and rankings by optimising images. Discover key techniques and recommended optimisation tools.

Discover why your business blogs aren't driving the traffic you need and how to build a 5-step repeatable content process for success.

Explore 30 content marketing statistics for 2026 with expert insights and trends to guide your content strategy and drive better results for your brand.

Capture high-intent demand with our practical framework for Google search ads. Protect your budget while delivering consistent, measurable results.

AI tools can help businesses improve SEO performance and save precious time. Discover what kind of AI tools we'll have in our SEO toolkit in 2026.

Discover how to optimise paid search advertising and avoid common mistakes, ensuring your brand stands out and maximises ROI in competitive markets.

Social media is rapidly changing how target customers interact with brands. Learn how to adjust your digital marketing strategy for social search with our guide.

Ensure that your business survives and thrives during the busiest online shopping season with our Black Friday SEO tips.

Don't fall into the trap of thinking your B2B marketing has to be boring. Stand out from the crowd with our creative B2B marketing ideas to win more business.

Conversion Rate Optimisation could be the missing link in your digital marketing strategy. Learn why it's so important and how to do it.

Share of Search is the new SEO benchmark. Discover what it is, how to calculate it and how to prioritise it as part of a marketing strategy.

Discover how to make your business the go-to source of trusted information with our practical tips on ranking in Google's featured snippets.

AI search is changing how people find content online, and businesses need to adapt. Our expert team at Submerge break down what works with these new search tools and what you need to know about…

Every generation is different, and that's obvious in marketing. Discover how to effectively target different groups in one campaign strategy.

Find the right font for your design project that aligns with your visual branding with our list of 20 free font downloads.

Unlock the future of AI marketing and discover how businesses are leveraging cutting-edge tools to drive growth and engagement.

Keep your brand's identity cohesive and effective across all platforms with our expert guide to brand guidelines and how to create the right set for your business.

Find the best free icon websites to elevate your design. Icons can streamline navigation, improve UX and enhance the look of your site.

Understand your website's standing with a domain authority checker and take steps to improve your search engine rankings today.

Find out what is domain authority and how it impacts your website's performance in search engine rankings and SEO success.

Need help with SEO? Find out how to find an SEO expert to help your business attract more customers effectively.

Discover what an SEO strategist is and how they can enhance your digital marketing strategy and navigate Google search rankings effectively.

Understanding 500 server error codes and how to fix them will get your business back online. Find out how to prevent them with our expert guide.

Discover how understanding Average CPC and Average Cost can improve your PPC strategy, boost ROI, and keep your campaigns cost-effective.

Learn how Google Ads remarketing can bring back potential customers who have already shown interest in your website or app.

Rel=canonical tags are an essential part of every successful business's SEO. Find out what they are, what they do and how to use them effectively.

Master PPC advertising with our helpful PPC glossary. Understand the terms like ad auctions and bid adjustments to boost PPC success.

Learn the importance of URL parameters in SEO. Find out how they can impact your website's indexing, UX, and visibility on SERPs.

Discover the top SEO certifications for digital marketers in 2025. Enhance your skills, credibility, and stay ahead of search engine updates.

Choosing the right image format can make or break your digital projects. Learn to pick the best format for quality, size, and compatibility.

Confused by SEO terminology? Don't worry, we've got you covered. Learn about key SEO terms and improve your online presence.

Learn to set the tone of voice for your brand and speak to your audience in a smart way. What's the best tone of voice for your business?

Learn about organic SEO with our expert guide. Enhance your website’s visibility and attract visitors with a long-term SEO strategy.

Increase your business with the perfect SEO strategy. Follow 5 proven steps to boost your rankings, drive traffic and grow your revenue.

Create SEO content that ranks higher on search engines and drives traffic – try these proven strategies for keyword research and optimisation.

Unlock the secrets to social media success with our guide to social media terms – plus get our free social media calendar template.

Learn how to choose the right colour scheme for your website. Create a visually appealing user experience and communicate your brand message.

Don’t let website terminology confuse you. Master the jargon and make informed choices for your site’s structure, speed and user experience.

Submerge achieves Strategic Partner status with WP Engine, unlocking exclusive benefits to increase your website’s performance and security.

Discover 10 essential Google tools for boosting business growth in 2025. From SEO to analytics get on the front foot with these free tools.

Boost your website's performance with optimised images. Learn how to optimise your images for faster load times and better SEO results.

Submerge shortlisted for four UK Search Awards 2024, recognising our innovative SEO campaigns across B2B, B2C and eCommerce.

Discover the marketing analytics tools that could benefit your business. Track performance, understand your audience, and make data-driven decisions.

How have digital marketing trends changed in 2024? Learn here about how digital marketing trends are defining businesses and consumers.

Stay competitive with a winning SEO content marketing strategy. Create engaging content and drive organic traffic to your site.

Discover why E-E-A-T is crucial for your SEO success – learn to build content with experience, expertise, and trustworthiness to rank higher.

Boost your online presence with a seamless website and SEO migration. Learn how to avoid SEO pitfalls with our SEO migration checklist.

Is your content performing as you want it to? Learn why a content audit is essential for assessing website content effectiveness.

Learn how to make your website content stand out. Create valuable content that builds trust with our expert website content writing guide.

Struggling with low search engine rankings? Learn how to identify why and fix common SEO fails to boost your site’s performance.

Discover the power of digital consulting for businesses. Learn how a digital consultant can provide insights to improve your online presence.

Discover the power of SEO articles in attracting search traffic. Learn what makes a good SEO article and how it boosts online visibility.

Demystify the complexities of SEO with the help of an experienced agency. Boost your online visibility and secure top search rankings.

Drive more traffic and increase sales with ecommerce SEO. Get tips, tricks and know-how with our free SEO for ecommerce guide.

Get organised for the year ahead with our social media calendar key dates. Easily improve your brand awareness and boost engagement in 2024/25.

Want to maximise your digital marketing efforts with key analytics in 2024? Learn what data to leverage to make well-informed decisions and drive business growth.

Create a winning online presence with a well-designed and SEO-optimised site. Discover how website design and SEO can drive business growth.

Find out which CRM tool is right for your business – HubSpot vs Salesforce – with our comprehensive guide to each platform.

Boost your travel business with our effective travel SEO strategies and enhance your website's visibility to attract more travellers.

How can storytelling help when you're creating content for your brand? Tell your own brand stories and make a meaningful connection with your audience.

Ensuring your site’s design is optimised for search engines has become just as critical – if not more important – than how it looks.

Long-tail keywords play an important part of a successful SEO Strategy as they offer a clear snapshot of someone’s search intent.

Brand trust is vital to the health and bottom line of a business. Here are five essential steps every business should take boost customer trust in a brand.

From backlinks to keyword tools and site crawlers - our guide to the best free SEO tools that will have save money and boost SEO performance.

Boost customer loyalty to increase customer retention and spend. Six easy steps to engage customers and keep them coming back.

We're proud to announce that we have joined the Content Marketing Association for marketing, publishing, advertising and social agencies.

Learn how pull marketing can attract and engage customers, building brand trust and customer loyalty for the long-term success of your business.

Five content marketing techniques that publishers have mastered - and that every brand should adopt to improve content marketing performance.

Six reasons why content marketing works for businesses - from building brand trust to using content marketing to lower paid-for marketing spend.

Brands are risk adverse. Ads are boring. Creative marketing is losing out to marketing data according to advertising legend Sir John Hegarty.

Social media engagement pays dividends. Learn how to improve social media engagement and get customers to post, follow, like and share more.

Get ahead of GDPR. Essential content marketing strategies all businesses should use to win and retain more customers in a GDPR world.

A content calendar is an essential tool for marketing teams. Learn how to create an editorial calendar for your content marketing activities.

If your company blog is looking a little unloved and in need of a makeover, here are five ways to keep your company blog fresh.