Research & Strategy

Data-led digital marketing built on real insights that get you ahead of competitors.

Creativity & Engineering

100% UK-based in-house creative, UX / UI, content, development and design teams.

Performance Optimisation

Our high-performing development, SEO and PPC teams optimise campaigns and results.

Delivery & Execution

On time, on budget and 100% tailored to your business with in-depth analytics and reporting.

Search Engine Optimisation

Turbocharge your website’s visibility, win more traffic and outrank competitors. Our SEO services power impactful SEO growth for some of the world’s biggest brands – from international B2B consultancies to global B2C eCommerce consumer brands, winning customers and delivering revenue.

  • SEO audits
  • Link building services
  • eCommerce SEO
  • International SEO
  • On-page SEO
  • Technical SEO
  • Website migration SEO
  • Local SEO

Content Marketing

Connect with customers a bring your brand to life with our unique, editorially-driven content that attracts relevant new leads, builds brand credibility and powers trust. From blogs to white papers – we create content with purpose for major UK and international B2B and B2C brands.

  • Copywriting
  • Blog writing
  • Content audits
  • Content strategy

Digital Marketing Strategy

Stop guessing and start winning. We build data-led, insightful, creative digital marketing strategies that create your North Star for success. Spot market opportunities, competitive gaps with actionable marketing strategies that deliver results across all channels – from SEO and PPC to social and affiliates.

  • Digital marketing strategy
  • Competitor analysis
  • Measuring & reporting
  • Search data analysis

Paid Media

Want to skyrocket your website traffic and return on investment without breaking the bank? Discover our PPC agency services and take your online visibility to the next level. From paid social to Google Ads, we deliver a better ROI that gets the most bang from your ad spend.

  • Google Ads
  • Paid social

Web Design

We don’t do websites. We do success stories. Don’t blend in when you can stand out. Our expert web design services deliver stunning sites – from e-commerce to international sites – that deliver results with 100% bespoke, tailored sites. We’re certified WP Engine Partners engineering high-performing sites for global and UK B2B and B2C brands.

  • Design
  • Development
  • UX / UI
  • eCommerce
  • Platforms

We live and breathe digital marketing. We create success stories you can be proud of.

We’re a full service digital marketing agency based in Hertfordshire. We work with UK, US, European and APAC brands of all sizes – from government bodies to SMEs to FTSE250 brands. We bring successful, inventive, no-nonsense digital marketing strategies to life that deliver on your goals.


72%

Of marketing budgets are allocated to digital channels.

49%

Of firms say organic search delivers the best ROI.

10%

Growth in digital marketing spend in 2023/24.

63%

Of brands have increased digital marketing spend.

“Submerge are SEO gurus – they go above and beyond.”

Julia Haycocks, Brew Republic Marketing Manager

We work with brilliant brands

Start a project

Build your next project with us

Contact Us

Digital Marketing Services FAQs

Digital marketing refers to the use of digital technologies to promote and sell products or services. Here at Submerge, that involves reaching customers through various online platforms and digital channels such as search engines, social media networks, email, and websites. A key advantage of digital marketing over traditional methods is its ability to reach a wider audience across different regions without the geographical constraints associated with offline marketing. It also offers detailed analytics that help marketers understand customer behaviour and refine their strategies for improved effectiveness.

Digital marketing is highly customisable – our approach allows businesses to tailor their messages to specific segments of their audience for more personalised communication. This level of precision helps in creating more relevant and engaging interactions, which can lead to higher conversion rates.

Digital marketing not only includes the promotion and selling of products but also focuses on building digital experiences that support the overall customer journey, from awareness to purchase and beyond.

Digital marketing offers several compelling benefits that make it a vital part of any modern business strategy.

One of the primary advantages is its cost-effectiveness. Our digital marketing services allow businesses – especially small to medium enterprises – to reach a larger audience at a lower cost compared to traditional marketing methods like television and print advertising.

Another benefit is the ability to measure and analyze the impact of campaigns in real-time. We use tools such as Google Analytics, Google Search Console, SEOcrawl and SEMrush to keep on top of your performance. With digital marketing, you can see detailed data about how users interact with your ads and content, which helps in making informed decisions to optimise strategies and improve return on investment. This level of analytics extends to understanding customer behaviour, preferences and engagement patterns.

Digital marketing also enhances target marketing. Through digital channels, businesses can target very specific demographics, from age and location to interests and browsing behaviour. This precision enables more effective and personalized marketing, which leads to higher engagement rates.

Furthermore, digital marketing provides flexibility in terms of content and messaging. Campaigns can be tested and stopped in real-time based on their performance, allowing for rapid adjustments to maximize effectiveness. This agility is crucial in the fast-paced digital landscape.

Lastly, digital marketing helps in building customer relationships and loyalty. By engaging with customers through social media, email newsletters, and tailored content, businesses can develop a direct communication channel with their audience, fostering trust and loyalty which are critical for long-term success.

Digital marketing encompasses a wide range of strategies and channels, each serving distinct purposes and utilising different techniques to engage customers. Here are some of the key types:

Search Engine Optimisation (SEO)

This involves optimising a website to rank higher in search engine results pages, thereby increasing organic (non-paid) traffic. SEO strategies include using relevant keywords, enhancing site structure and navigation, and improving the quality of content.

Pay-Per-Click (PPC)

PPC is a method of driving traffic to a website by paying a publisher every time an ad is clicked. One of the most common forms of PPC is Google Ads, which allows businesses to appear at the top of Google search results for specific keywords.

Social Media Marketing

This practice promotes content and engages with customers on social media platforms like Facebook, X, Instagram, and LinkedIn. It’s a powerful way for businesses of all sizes to reach prospects and customers, fostering brand awareness and boosting sales.

Content Marketing

This strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action through articles, videos, podcasts, and other media.

Email Marketing

Businesses use email marketing to communicate with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website.

Affiliate Marketing

This is a performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Influencer Marketing

Brands collaborate with influencers who have a large following on social media to promote their products. This type of marketing can tap into the influencer’s audience and gain credibility through association.

Mobile Marketing

This includes sending SMS messages, creating mobile applications, and designing responsive websites that adapt to the size of the user’s device. This approach is critical as an increasing number of consumers access the internet on mobile devices.

Each of these types can be used independently or combined in a comprehensive, multi-channel digital marketing strategy.

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