ECOMMERCE SEO AGENCY

An eCommerce agency assists businesses in setting up, managing and optimising online stores. They offer a range of services, from designing the store’s layout to implementing SEO strategies to boost its visibility in search engine results. Their primary goal is to enhance the shopping experience for users and maximise sales for the business.

We offer a complete range of eCommerce services, including eCommerce strategy development, website build integrating payment systems and open source platforms such as WooCommerce. We optimise existing online stores for search, boosting visibility in search engine results, and building brilliant UX and UI that boost conversion funnels.

We offer full eCommerce performance tracking, CRM integration with systems such as HubSpot, and CRO for optimising conversion rates.

While the core principles remain the same, eCommerce SEO has its unique set of challenges and opportunities. Given the transactional nature of eCommerce sites, the focus is often on optimising product listings, managing a larger number of pages, and ensuring a seamless checkout process.

We focus on optimising your entire store. From shopping pages and supporting content, through to targeting commercial and transactional keywords that attract highly relevant customers, our SEO services are a blend of technical, on-page SEO and outreach such as backlink building.

With an increasing number of shoppers using mobile devices, having a mobile-responsive eCommerce site is crucial. It ensures that users have a consistent shopping experience, whether they’re on a desktop, tablet, or mobile phone. A mobile-friendly site can lead to increased sales and lower cart abandonment rates.

Slow pages equal higher bounce and less time Google has to crawl your site. Google generally doesn’t serve up slow sites – you need fast, speedy page loads, especially on mobile, in order to compete.

Ensuring the security of your online store is vital, not just for the business but also for gaining customer trust. Implementing SSL certificates, regular security audits, and adhering to payment card industry (PCI) standards are some of the steps businesses can take.

Submerge is Cyber Essentials Certified. That means we meet government standards when it comes to cyber security.

Our approach to eCommerce sites is based on best practices. We implement professional 24/7 real-time threat monitoring, using tools such as WordFence and CloudFlare to implement multi-layered WAF (Web Application Firewall) security. The result is to reduce the risk of attacks such as DDoS and malware attacks.

A clear and fair returns policy can be a competitive advantage in e-commerce. It’s essential to outline the process for returns, state the timeframe in which returns are accepted, and specify any conditions, such as the state of the returned product.

Submerge uses WooCommerce and a range of payment gateways to handle a wide variety of payment types. We built customer account sections, allowing you to administer, refund, reject and approve payments, set up credit card payments, integrate payment systems such as PayPal, and link them to CRM systems and inventory control so you keep on top of customer purchases.