eCommerce SEO.We're on the money.

Looking to grow your online store and boost sales? Discover Submerge’s comprehensive eCommerce SEO agency services – from product listing optimisation to link building and funnel optimisation – to see how they win customers, drive conversations and increase sales.

eCommerce site audit

Complete SEO analysis – from technical site performance to product listing assessments.

Optimised product pages

SEO-tuned product pages designed to rank in search and get in front of buyers.

Effective SEO content

We create eCommerce content that ranks and works as a link building magnet.

Technical SEO to drive sales

Make every customer count with fast loading, basket-filling technical SEO support.

Rank higher. Win customers. Drive sales. Grow your ecommerce store.

eCommerce allows you to reach worldwide and operate 24/7 without the traditional roadblocks of a physical shop – yet it’s a competitive arena. As more people shop online, having a discoverable, visible eCommerce site is crucial for most businesses.

The digital nature of eCommerce allows businesses tocapture and analyse customer data – vital for B2B and B2C online sales. Building an eCommerce site isn’t enough – it needs to be easily found, especially by potential customers using Google to look for your products and services.

That’s where our eCommerce SEO agency services come in. Our services help improve an online store’s visibility on search engines such as Google. When done right, eCommerce SEO ensures that a store’s products appear at the top of search results, leading to more visitors and sales.

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner – giving you a fast track to tried and tested SEO experts.

WP Engine Agency Partner

We’re a Certified WP Engine Agency Partner delivering professional SEO-ready web development at scale.

Cyber Essentials Certified

We’re Cyber Essentials certified and part of HMG’s Communication Marketplace for UK public procurement.

We work with brilliant brands

Technical SEO for eCommerce

As an ecommerce SEO agency, we know how critical technical SEO is to the success of online sales. We work with national and global online stores to address technical issues and make every customer count. We work with sites of all sizes – from tailored B2B services sites to stores for global brands that generate millions in revenue. We work hand-in-hand with technical teams, prioritising technical issues from page speed, JavaScript rendering, crawl budgets and canonicals.

Our in-house development and UX/UI team have in-depth SEO experience, working with our technical SEOs to optimise site structure, build schema, bust redirect chains and ensure products and listings appear correctly in search. We optimise page load speeds using tools such as Google Lighthouse and Google Search Console.

  • Reduce page bloat to boost site speed and reduce load times.
  • Help Google crawl and understand product data such as pricing.
  • Optimise crawling so Google sees more of your site more often.

eCommerce SEO Site Audits

We start with a full, comprehensive SEO audit of your online store as part of our ecommerce SEO agency services. Whether you’re selling B2B services or operating a global B2C store with direct digital sales, you need to know how your site performs. We check the site and page speed. We crawl your site for errors, broken links and poorly optimised PDPs and PLPs. We measure competitors to see how your online store stacks up.

We create a ‘must fix’ list of SEO issues to address – from toxic backlinks to technical SEO problems – then work with you to create a plan to repair problems, optimise pages, and get your online store back on track. Just launching a store? Our in-house web development team are on hand to help you set up your site to succeed in search, driving your products and services to the top of Google search results.

Ranking PDPs (Product Pages)

An online store shouldn’t just be a list of products. You need to add value to encourage customers to visit. When people search for products you offer, your store should top the search rankings results. This involves ensuring product titles, descriptions, and other on-page elements are SEO optimised. Additionally, we assess your site structure to ensure search engines can easily crawl and index the site’s content.

We research, assign and track keywords for products and pages, optimising page content, internal links and using outreach to build credibility and trust in your products.

  • Use product schema to get in featured SERPS snippets.
  • Attract relevant customers looking to buy products and services.
  • Boost site speed, reduce bounce and increase search ranking.

SEO Content and Backlinks

Content in ecommerce isn’t just about words. Product pages and your entire store should provide potential buyers with clear, informative descriptions so they know exactly what they’re purchasing. Clear images, concise descriptions, and easy-to-identify benefits are key. Submerge crafts content from our 100% UK-based in-house content team that clearly communicates the value of a product, answering potential questions buyers might have, and helping increase conversions.

Links from other websites act like votes of confidence in search engines’ eyes. However, not all links are created equal. Submerge focuses on acquiring quality links from reputable sources relevant to your industry. This not only helps boost the website’s authority but also directs potential customers from other platforms to your online store.

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Get your products and services to the top of Google rankings with our ecommerce SEO agency services.

Customers can’t see your products in Google? Competitors outranking and outselling your online store? Our 100% UK-based ecommerce SEO agency experts optimise products, sites, links and ranking performance so you can attract more customers organically.


The number of people worldwide buying goods and services online.


E-commerce will make up 23.6% of all retail activity by 2026.


eCommerce revenue was forecast to grow 37% each year from 2017.


The percentage of all website traffic that comes from organic search.

“Submerge are SEO gurus – they go above and beyond.”

Julia Haycocks, Brew Republic Marketing Manager

Build your eCommerce store and they shall come (with a little help from SEO).

Billions of products. Millions of searches. You need to fine-tune the SEO on your eCommerce store so customers see your products first.

  • Get your store to the top of Google.
  • Win customers looking to buy.
  • Optimise conversion sales funnels.

eCommerce gives businesses the advantage of reaching a global audience without the need for physical stores. It’s not just about selling. Successful online stores provide a platform for customers to browse, compare and make informed decisions with ease. Operating online means businesses can stay constantly open, accommodating customers from different time zones or those who prefer shopping outside regular hours.

Effective eCommerce SEO helps your online store stand out from competitors. We identify what keywords to target, SEO optimisation strategies for product description pages (PDPs) and product listings pages (PLPs), and implement effective schema to ensure Google can crawl, understand and add your products to rich search results.

Our eCommerce SEO agency services – FAQs.

An eCommerce agency assists businesses in setting up, managing and optimising online stores. They offer a range of services, from designing the store’s layout to implementing SEO strategies to boost its visibility in search engine results. Their primary goal is to enhance the shopping experience for users and maximise sales for the business.

We offer a complete range of eCommerce services, including eCommerce strategy development, website build integrating payment systems and open source platforms such as WooCommerce. We optimise existing online stores for search, boosting visibility in search engine results, and building brilliant UX and UI that boost conversion funnels.

We offer full eCommerce performance tracking, CRM integration with systems such as HubSpot, and CRO for optimising conversion rates.

While the core principles remain the same, eCommerce SEO has its unique set of challenges and opportunities. Given the transactional nature of eCommerce sites, the focus is often on optimising product listings, managing a larger number of pages, and ensuring a seamless checkout process.

We focus on optimising your entire store. From shopping pages and supporting content, through to targeting commercial and transactional keywords that attract highly relevant customers, our SEO services are a blend of technical, on-page SEO and outreach such as backlink building.

With an increasing number of shoppers using mobile devices, having a mobile-responsive eCommerce site is crucial. It ensures that users have a consistent shopping experience, whether they’re on a desktop, tablet, or mobile phone. A mobile-friendly site can lead to increased sales and lower cart abandonment rates.

Slow pages equal higher bounce and less time Google has to crawl your site. Google generally doesn’t serve up slow sites – you need fast, speedy page loads, especially on mobile, in order to compete.

Ensuring the security of your online store is vital, not just for the business but also for gaining customer trust. Implementing SSL certificates, regular security audits, and adhering to payment card industry (PCI) standards are some of the steps businesses can take.

Submerge is Cyber Essentials Certified. That means we meet government standards when it comes to cyber security.

Our approach to eCommerce sites is based on best practices. We implement professional 24/7 real-time threat monitoring, using tools such as WordFence and CloudFlare to implement multi-layered WAF (Web Application Firewall) security. The result is to reduce the risk of attacks such as DDoS and malware attacks.

A clear and fair returns policy can be a competitive advantage in e-commerce. It’s essential to outline the process for returns, state the timeframe in which returns are accepted, and specify any conditions, such as the state of the returned product.

Submerge uses WooCommerce and a range of payment gateways to handle a wide variety of payment types. We built customer account sections, allowing you to administer, refund, reject and approve payments, set up credit card payments, integrate payment systems such as PayPal, and link them to CRM systems and inventory control so you keep on top of customer purchases.

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