SEO FOR SOLICITORS

Grow your client base with SEO for solicitors

Make your law firm the go-to choice online with our SEO services for solicitors. Our local SEO for solicitors support includes technical, on-page, link-building and local search to help you win more clients.

What We Do

Win more clients with SEO for solicitors

Solicitor SEO without insight is like practising law without a brief. Our tailored SEO services empower you to reach clients looking for legal assistance. Our data-driven strategies for solicitors ensure you’re front and centre in search results, driving meaningful inquiries to your business.

Contact our team

Transform your law firm with our powerful SEO solutions and watch your client base grow.

Relying on referrals alone is a thing of the past. Your clients want clear information and a hassle-free way to find the right legal help. It’s time to give them what they need to connect with you seamlessly.

Our solicitor SEO services cater to firms of all sizes, from solo practitioners to established law firms. It’s not just about being visible it’s about reaching the right audience. Your clients expect straightforward information and seamless access to your services when they’re seeking legal help. Don’t let them settle for less. Give them what they need to find the right solicitor.

Our SEO strategies are designed to highlight your expertise in various legal fields, such as family law, employment law, personal injury and property disputes. We know that each area of law has unique challenges and client needs, so we tailor our approach to ensure your firm stands out against the competition.

We use a combination of targeted keyword research, engaging content and effective local solicitor SEO tactics to help you build a strong online presence that attracts the clients you want. Discover which one of our SEO services you need.

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner – your fast track to tried and tested solicitor SEO experts.

WP Engine Agency Partner

We’re a Certified WP Engine Agency Partner delivering brilliant international SEO-ready solicitor websites.

Cyber Essentials Certified

We’re Cyber Essentials Certified – which means customer data, from bookings to itineraries – are safe and secure.

local SEO for solicitors

Solicitor SEO keyword research

Maximise your online visibility with our expert keyword research tailored for solicitors. We analyse everything from search behaviour to legal terminology, ensuring we recommend the most effective, high-value target keywords. Our targeted approach ensures your content resonates with your clients, driving relevant traffic to your website.

  • Make it easier for customers to find you online
  • Boost online visibility and search rankings
  • Create compelling, valuable content

Local SEO for solicitors

Establish your law firm as the first choice in your community. We create hyper-targeted strategies that highlight your services and expertise. We optimise your Google Business Profile and create location-specific content that connects your clients searching for legal assistance nearby. Our approach not only boosts your visibility in local searches but also builds trust and credibility in your community.

Law firm SEO
law firm local SEO

Content marketing for solicitors

Stand out in a crowded legal market with compelling and useful content marketing. We create informative blog posts, guides and FAQs that address your clients’ needs and concerns. With these valuable insights, you showcase your expertise and transform casual visitors into loyal clients keen to use your legal services.

Find out more
Take action! Start a solicitor SEO project with us

Ask us about our SEO services

Contact Us

One of the UK’s leading escorted tour operator, Riviera Travel engaged Submerge to provide an SEO and content strategy to increase organic search and attract new customers.


“We’ve been delighted with Submerge and their wealth of knowledge of SEO, content and digital marketing.”

Marie-Clare Dixon, Head of Digital, Riviera Travel

Find out more

We work with brilliant brands

We created and delivered thousands of SEO articles – with full keyword research, ideation, creation and publishing - resulting in improved traffic for our clients.

Speak to us and learn how our clients can out-perform competitors thanks to effective SEO and content marketing.

Our SEO services for solicitors

We identify key, high-volume keywords specific to solicitors to optimise your content and improve SEO rankings.

Search Engine Optimisation

Get high-performing, #1 Google ranking SEO from a 100% UK Certified SEMrush Agency Partner.

Content Marketing

We’re a team of former editors, journalists and writers delivering compelling SEO content with purpose.

PPC Marketing

Expand your reach and improve visibility with our organic and paid global SEO tactics.

Web Design & Development

We examine global competitor online strategies to identify SEO opportunities for your business.

Marketing Consultancy

Gain high-quality backlinks from reputable media to boost your credibility and SEO performance.

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Where We Are

Connect with more clients with local SEO for solicitors

How we can help?

1A The Broadway
Old Hatfield
AL9 5BG

Give us a call

01707 953 716

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SEO for solicitors - FAQs

SEO is critical for solicitors looking to stand out. It’s not just about getting your name out there; it’s about being the first choice for clients actively searching for legal services. Make sure that clients can find you when they need help the most by optimising your website for search engines.

A well-planned SEO strategy helps you attract more qualified leads – those who are already searching for your expertise, whether it’s family law, property disputes or personal injury cases. When your firm consistently appears at the top of search results, it builds credibility and trust. Clients are more likely to contact a solicitor who seems well-established and authoritative in their field.

It helps grow your client base and cements your reputation as a reliable legal partner in your community. By investing in SEO, you’re building a strong online presence that resonates with clients and encourages lasting relationships.

Ready to start your journey with solicitor SEO? It all begins with a simple conversation. Reach out to us for a chat about your law firm’s goals and challenges. We’ll analyse what makes your practice unique and discuss how we can help you stand out online.

From there, we’ll conduct a thorough analysis of your current online presence, pinpointing areas for improvement and opportunities to improve your visibility. Together, we’ll build a tailored SEO strategy designed specifically for your firm, targeting the right keywords and creating valuable content to attract prospective clients.

Once the strategy is in place, we’ll implement the necessary changes, optimising your website and local listings to ensure your clients can find you when they need help from a solicitor. We’re here for the long haul, providing ongoing support and insights to ensure your SEO efforts pay off and deliver real results.

So, if you want to attract more clients and establish your firm of solicitors as a trusted legal resource, let’s get the ball rolling.

Book a free consultation to find out more.

If you don’t have an in-house marketing team or the expertise to handle SEO, partnering with an SEO agency can be a smart solution. SEO agencies such as Submerge specialise in optimising your online presence to attract more clients to your law firm.

  • Keyword research – We identify the specific keywords clients are using for solicitor services, ensuring your website targets the right terms that match their needs.
  • On-page optimisation – We fine-tune your website’s structure, metadata and content to improve search visibility and make it easier for clients to find you online.
  • Content creation – Our specialist team creates engaging and informative content tailored to your audience. Whether it’s blog posts, guides or FAQs, we create valuable resources that answer client questions and establish your authority.
  • Local SEO – We optimise your Google Business Profile and implement local strategies so you can connect with clients in your area who are looking for legal assistance.
  • Link building – We build high-quality backlinks from reputable sources to boost your site’s credibility and improve your rankings in search results.
  • Monitoring and reporting – We monitor your SEO performance, providing regular reports to show you how your site is doing and where we can improve.

Some travel companies do SEO in-house, but what if you don’t have an SEO team, or don’t know the first thing about travel SEO?

A travel SEO agency can take away that stress and expertly manage multiple areas of SEO at once. Typical services can include:

  • Keyword Research: Identifying relevant terms that potential travellers are searching for.
  • SEO Strategy Development: Creating a comprehensive plan to optimise your website for search engines.
  • Content Creation: Crafting high-quality, SEO-friendly content that’s useful to your audience.
  • Link Building: Growing the number of credible sites that link to your website to boost its authority.
  • Local SEO: Optimising your site for local searches, which is crucial for businesses like hotels or tour operators.
  • Monitoring and Reporting: Tracking your website’s performance and providing regular reports on its progress.

Partnering with an SEO agency can significantly benefit your law firm.

An experienced agency can improve your online visibility and help you attract new clients, making it easier for those in need of your services to find you. They will customise strategies to suit your specific legal niche, giving you a competitive advantage in the market.

Specialised legal expertise

SEO for solicitors is very different from other industries. A dedicated agency like Submerge understands those nuances. We know the legal landscape, which means that we can craft strategies that resonate with your potential clients while navigating compliance challenges.

Targeted strategy development

We will conduct deep keyword research to pinpoint exactly what your future clients are searching for – whether it’s ‘family law solicitor in [city]’ or ‘best solicitor near me’. This targeted approach ensures that your content reaches those who need your services the most.

Compelling content creation

High-quality content drives traffic and builds trust. We will help you create informative, engaging content that answers your clients’ questions and positions your law firm as a go-to resource. From insightful blog posts to practical guides, this content establishes your authority in the field.

Improved online visibility

Having a website isn’t enough – it’s about being found. An SEO agency knows how to optimise every aspect of your online presence – from your site’s structure to your Google Business Profile – to ensure clients can easily discover your services.

Link building for authority

Building quality backlinks is essential for improving your site’s authority. A skilled SEO agency like Submerge has the right connections and expertise to secure links from reputable sources, improving your credibility and helping you rank higher in search results.

Data-driven insights and adjustments

SEO is an ongoing journey, not a one-time task. We provide regular reports that give you a clear picture of your progress. They’ll monitor performance and adapt strategies as needed, keeping you ahead of the competition.

More time for your law firm

Entrusting your SEO to professionals means that you can focus on what you do best – serving your clients and growing your practice. A partnership allows you to use our expertise while you concentrate on building strong client relationships.

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