DIGITAL MARKETING BLOG

Digital marketing.Insights & resources.

Discover our digital marketing blog – guides, advice, insights, news and analysis from the team at Submerge. From search marketing updates and SEO trends to CRO, PPC and social media insights and tips. We've got you covered.

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Understanding 500 server error codes

Understanding 500 server error codes and how to fix them will get your business back online. Find out how to prevent them with our expert guide.


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Understanding Average CPC and Average Cost

Discover how understanding Average CPC and Average Cost can improve your PPC strategy, boost ROI, and keep your campaigns cost-effective.


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Google Ads remarketing – how it works and why it’s important

Learn how Google Ads remarketing can bring back potential customers who have already shown interest in your website or app.


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Using the rel=canonical tag – the ultimate guide

Rel=canonical tags are an essential part of every successful business's SEO. Find out what they are, what they do and how to use them effectively.


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The ultimate PPC glossary you need for 2025

Master PPC advertising with our helpful PPC glossary. Understand the terms like ad auctions and bid adjustments to boost PPC success.


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URL parameters and how they affect SEO

Learn the importance of URL parameters in SEO. Find out how they can impact your website's indexing, UX, and visibility on SERPs.


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7 SEO certifications worth the investment in 2025

Discover the top SEO certifications for digital marketers in 2025. Enhance your skills, credibility, and stay ahead of search engine updates.


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The ultimate guide to image formats

Choosing the right image format can make or break your digital projects. Learn to pick the best format for quality, size, and compatibility.


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The ultimate guide to SEO terminology

Confused by SEO terminology? Don't worry, we've got you covered. Learn about key SEO terms and improve your online presence.


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How to define your tone of voice

Learn to set the tone of voice for your brand and speak to your audience in a smart way. What's the best tone of voice for your business?


The ultimate guide to organic SEO

Learn about organic SEO with our expert guide. Enhance your website’s visibility and attract visitors with a long-term SEO strategy.


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5 steps to the perfect SEO strategy

Increase your business with the perfect SEO strategy. Follow 5 proven steps to boost your rankings, drive traffic and grow your revenue.


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How to create SEO content – a step-by-step guide

Create SEO content that ranks higher on search engines and drives traffic – try these proven strategies for keyword research and optimisation.


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42 social media terms you need to know

Unlock the secrets to social media success with our guide to social media terms – plus get our free social media calendar template.


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Website colour schemes – understanding colour

Learn how to choose the right colour scheme for your website. Create a visually appealing user experience and communicate your brand message.


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Website terminology – 64 must-know web terms before starting a web project

Don’t let website terminology confuse you. Master the jargon and make informed choices for your site’s structure, speed and user experience.


Submerge achieves WP Engine’s highest partner status

Submerge achieves Strategic Partner status with WP Engine, unlocking exclusive benefits to increase your website’s performance and security.


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10 free Google tools for business growth in 2025

Discover 10 essential Google tools for boosting business growth in 2025. From SEO to analytics get on the front foot with these free tools.