DIGITAL MARKETING BLOG

Digital marketing.Insights & resources.

Discover our digital marketing blog – guides, advice, insights, news and analysis from the team at Submerge. From search marketing updates and SEO trends to CRO, PPC and social media insights and tips. We've got you covered.

Submerge joins the Content Marketing Association

We're proud to announce that we have joined the Content Marketing Association for marketing, publishing, advertising and social agencies.


Pull marketing: why engaging customers pays dividends

Learn how pull marketing can attract and engage customers, building brand trust and customer loyalty for the long-term success of your business.


Content marketing techniques brands can learn from publishers

Five content marketing techniques that publishers have mastered - and that every brand should adopt to improve content marketing performance.


6 reasons why business needs content marketing

Six reasons why content marketing works for businesses - from building brand trust to using content marketing to lower paid-for marketing spend.


Data vs creativity – is Sir John Hegarty right?

Brands are risk adverse. Ads are boring. Creative marketing is losing out to marketing data according to advertising legend Sir John Hegarty.


7 tips to drive social media engagement for businesses

Social media engagement pays dividends. Learn how to improve social media engagement and get customers to post, follow, like and share more.


GDPR – content strategies to win and retain customers

Get ahead of GDPR. Essential content marketing strategies all businesses should use to win and retain more customers in a GDPR world.


How to create an editorial calendar for content marketing

A content calendar is an essential tool for marketing teams. Learn how to create an editorial calendar for your content marketing activities.


5 ways to keep your company blog relevant to customers

If your company blog is looking a little unloved and in need of a makeover, here are five ways to keep your company blog fresh.