Take off with our travel SEO agency services

Every great adventure now starts with a Google search. But how do you make your business stand out in the bustling crowds?

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What We Do

Grow bookings with SEO

Travel SEO without data is like trying to fly without a pilot. Our travel SEO services help you tap into organic search using industry-leading search data from travellers looking for holiday deals, offers, destinations and packages.

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Trust a certified travel SEO agency with decades of inspiring experience.

Heading to the local travel agent to book a trip is a thing of the past. Your customers want clear information and simple, stress-free systems when it comes to booking their flights, hotels, car hire and excursions. Give your customers what they need to book a trip of the lifetime over and over again.

Investing in travel SEO is your passport to success. When you increase your visibility with smart web design and the right keywords in the right places, you’ll see more web traffic turning into more bookings, and more happy travellers jetting off.

Our expert travel SEO agency services can only benefit you – doesn’t matter if you’re a growing boutique hotel or establish travel agency. We know it’s not just about being seen, that you need to reach the right audience – those who are ready to pack their bags and go on an adventure with you.

We use a number of SEO tactics to help our clients take flight, from intuitive web design to compelling content and irresistible PPC ads. Find out which of our SEO for travel website services your business needs.

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner – your fast track to tried and tested travel SEO experts.

WP Engine Agency Partner

We’re a Certified WP Engine Agency Partner delivering brilliant international SEO-ready travel websites.

Cyber Essentials Certified

We’re Cyber Essentials Certified – which means customer data, from bookings to itineraries – are safe and secure.

Travel SEO keyword research

You can’t just pull keywords out of the cargo hold. To find the right travel SEO keywords for your business means extensive research and a realistic, holistic perspective of SEO. We consider everything from page layout to search intent to recommend the right target keywords on a page-by-page basis.

  • Make it easier for customers to find you online
  • Boost online visibility and search rankings
  • Create compelling, valuable content

Travel content marketing

Become the go-to source of travel inspiration for travellers everywhere with SEO-driven content marketing. From local food guides, to lists of romantic hotspots, to blog posts explaining the best times to fly, our content campaigns have one purpose – to put your brand in front of your target audience at just the right time.

Link building for travel SEO

Links are a green flag for Google’s algorithm, but not all links are built the same. Our SEO team can create bespoke, high quality link building strategies – internal and external – for your business that’ll give it that needed SEO boost.

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Start a travel SEO project with us

Take off with our SEO services

Contact Us

One of the UK’s leading escorted tour operator, Riviera Travel engaged Submerge to provide an SEO and content strategy to increase organic search and attract new customers.

“We’ve been delighted with Submerge and their wealth of knowledge of SEO, content and digital marketing.”

Marie-Clare Dixon, Head of Digital, Riviera Travel

Find out more

We work with brilliant brands

We created and delivered over 100 SEO travel guides – with full keyword research, ideation, creation and publishing - resulting in a 1,200% boost in traffic.

Speak to us and learn how Riviera Travel was able to out-perform competitors and boost organic traffic by over 1,200% thanks to effective SEO and content marketing.

Our Travel SEO services

We identify key, high-volume keywords specific to travel to optimise your content and improve SEO rankings.

Search Engine Optimisation

Get high-performing, #1 Google ranking SEO from a 100% UK Certified SEMrush Agency Partner.

Content Marketing

We’re a team of former editors, journalists and writers delivering compelling SEO content with purpose.

PPC Marketing

Expand your reach and improve visibility with our organic and paid global SEO tactics.

Web Design & Development

We examine global competitor online strategies to identify SEO opportunities for your business.

Marketing Consultancy

Gain high-quality backlinks from reputable media to boost your credibility and SEO performance.


Where We Are

Take flight with travel SEO

How we can help?

1A The Broadway
Old Hatfield

Give us a call

01707 953 716

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Travel SEO - FAQs

Travel SEO is about making your travel website show up when people search for travel-related information online, improving your website’s visibility on search engines like Google. For example, if you run a hotel in New York, you’d want your website to appear when someone searches for “hotels in New York.”

Travel SEO involves using targeted keywords, creating quality content and optimising your website’s design to achieve this. By doing good SEO, you can attract more visitors to your site who are interested in travel, which could lead to more bookings or sales.

The short answer: everyone!

Travel SEO is crucial for any business in the travel industry, from hotels to flight brokers to tour groups to travel insurance providers.

When potential travellers search for destinations, accommodations or travel tips, SEO-optimised websites appear first in search results. This visibility leads to increased website traffic, which can in turn lead to more bookings or sales. SEO also targets quality traffic, attracting visitors who are actively seeking travel-related information and have money to spend. It’s also cost-effective, as organic listings are essentially free.

By investing in SEO, travel businesses can stay competitive in the digital world, reaching potential customers when they’re deciding where to travel next.

Travel SEO focuses on several different elements to optimise a travel website:

  • Keywords: Use relevant travel-related keywords throughout your website. For example, if you’re a hotel in Paris, use keywords like “hotels in Paris” or “boutique Paris hotels”.
  • Content: Create high-quality content that provides value to your visitors. This could be travel guides, blog posts about local attractions or detailed descriptions of your services.
  • Meta Tags: Optimise title tags, meta descriptions, and alt texts with your targeted keywords to help search engines understand your content.
  • Website Speed: A fast-loading site improves user experience, which search engines reward.
  • Mobile Optimisation: Ensure your site is mobile-friendly. More people now use mobile devices to book travel, so a responsive design is crucial.
  • Internal Links: Linking between pages on your site helps search engines navigate and understand your content.
  • Local SEO: If you serve customers in a specific location, optimise with local keywords and register on Google My Business.

By optimising these areas all together, you increase the likelihood of ranking higher in search engine results, bringing more potential travellers to your site.

Some travel companies do SEO in-house, but what if you don’t have an SEO team, or don’t know the first thing about travel SEO?

A travel SEO agency can take away that stress and expertly manage multiple areas of SEO at once. Typical services can include:

  • Keyword Research: Identifying relevant terms that potential travellers are searching for.
  • SEO Strategy Development: Creating a comprehensive plan to optimise your website for search engines.
  • Content Creation: Crafting high-quality, SEO-friendly content that’s useful to your audience.
  • Link Building: Growing the number of credible sites that link to your website to boost its authority.
  • Local SEO: Optimising your site for local searches, which is crucial for businesses like hotels or tour operators.
  • Monitoring and Reporting: Tracking your website’s performance and providing regular reports on its progress.

Working with a travel SEO agency like us has several benefits:

  • Expertise: We have a deep knowledge of SEO and the travel industry, enabling us to create effective, bespoke strategies tailored to your business and its needs.
  • Time Savings: SEO is time-consuming, but worth it. We can handle everything SEO related so your time is freed up, letting you focus on running your business.
  • Better Results: A professional agency has the tools and experience to deliver superior results, improving your website’s ranking in search results.
  • Staying Current: SEO trends change constantly. We  stay on top of these changes, ensuring your SEO strategy remains effective and relevant.
  • Measurable Progress: We provide regular reports tailored to your business goals so you can see progress and understand your return on investment.

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