Travel SEO is about making your travel website show up when people search for travel-related information online, improving your website’s visibility on search engines like Google. For example, if you run a hotel in New York, you’d want your website to appear when someone searches for “hotels in New York.”

Travel SEO involves using targeted keywords, creating quality content and optimising your website’s design to achieve this. By doing good SEO, you can attract more visitors to your site who are interested in travel, which could lead to more bookings or sales.

The short answer: everyone!

Travel SEO focuses on several different elements to optimise a travel website:

• Keywords: Use relevant travel-related keywords throughout your website. For example, if you’re a hotel in Paris, use keywords like “hotels in Paris” or “boutique Paris hotels”.
• Content: Create high-quality content that provides value to your visitors. This could be travel guides, blog posts about local attractions or detailed descriptions of your services.
• Meta Tags: Optimise title tags, meta descriptions, and alt texts with your targeted keywords to help search engines understand your content.
• Website Speed: A fast-loading site improves user experience, which search engines reward.
• Mobile Optimisation: Ensure your site is mobile-friendly. More people now use mobile devices to book travel, so a responsive design is crucial.
• Internal Links: Linking between pages on your site helps search engines navigate and understand your content.
• Local SEO: If you serve customers in a specific location, optimise with local keywords and register on Google My Business.

By optimising these areas all together, you increase the likelihood of ranking higher in search engine results, bringing more potential travellers to your site.

Some travel companies do SEO in-house, but what if you don’t have an SEO team, or don’t know the first thing about travel SEO?

A travel SEO agency can take away that stress and expertly manage multiple areas of SEO at once. Typical services can include:

• Keyword Research: Identifying relevant terms that potential travellers are searching for.
• SEO Strategy Development: Creating a comprehensive plan to optimise your website for search engines.
• Content Creation: Crafting high-quality, SEO-friendly content that’s useful to your audience.
• Link Building: Growing the number of credible sites that link to your website to boost its authority.
• Local SEO: Optimising your site for local searches, which is crucial for businesses like hotels or tour operators.
• Monitoring and Reporting: Tracking your website’s performance and providing regular reports on its progress.

Working with a travel SEO agency like us has several benefits:

• Expertise: We have a deep knowledge of SEO and the travel industry, enabling us to create effective, bespoke strategies tailored to your business and its needs.
• Time Savings: SEO is time-consuming, but worth it. We can handle everything SEO related so your time is freed up, letting you focus on running your business.
• Better Results: A professional agency has the tools and experience to deliver superior results, improving your website’s ranking in search results.
• Staying Current: SEO trends change constantly. We  stay on top of these changes, ensuring your SEO strategy remains effective and relevant.
• Measurable Progress: We provide regular reports tailored to your business goals so you can see progress and understand your return on investment.