DIGITAL MARKETING BLOG
Digital marketing.Insights & resources.
Discover our digital marketing blog – guides, advice, insights, news and analysis from the team at Submerge. From search marketing updates and SEO trends to CRO, PPC and social media insights and tips. We've got you covered.
5 steps to the perfect SEO strategy
Increase your business with the perfect SEO strategy. Follow 5 proven steps to boost your rankings, drive traffic and grow your revenue.
How to create SEO content – a step-by-step guide
Create SEO content that ranks higher on search engines and drives traffic – try these proven strategies for keyword research and optimisation.
42 social media terms you need to know
Unlock the secrets to social media success with our guide to social media terms – plus get our free social media calendar template.
Website colour schemes – understanding colour
Learn how to choose the right colour scheme for your website. Create a visually appealing user experience and communicate your brand message.
Website terminology – 64 must-know web terms before starting a web project
Don’t let website terminology confuse you. Master the jargon and make informed choices for your site’s structure, speed and user experience.
Submerge achieves WP Engine’s highest partner status
Submerge achieves Strategic Partner status with WP Engine, unlocking exclusive benefits to increase your website’s performance and security.
10 free Google tools for business growth in 2025
Discover 10 essential Google tools for boosting business growth in 2025. From SEO to analytics get on the front foot with these free tools.
How to optimise images for SEO
Boost your website's performance with optimised images. Learn how to optimise your images for faster load times and better SEO results.
Submerge shortlisted for four UK Search Awards
Submerge shortlisted for four UK Search Awards 2024, recognising our innovative SEO campaigns across B2B, B2C and eCommerce.
Top 5 marketing analytics tools for businesses
Discover the marketing analytics tools that could benefit your business. Track performance, understand your audience, and make data-driven decisions.
8 digital marketing trends in 2024 (so far)
How have digital marketing trends changed in 2024? Learn here about how digital marketing trends are defining businesses and consumers.
How content marketing attracts relevant traffic to your website
Stay competitive with a winning SEO content marketing strategy. Create engaging content and drive organic traffic to your site.
Google E-E-A-T – The Complete Guide
Discover why E-E-A-T is crucial for your SEO success – learn to build content with experience, expertise, and trustworthiness to rank higher.
SEO migration checklist – migrate your website and retain traffic
Boost your online presence with a seamless website and SEO migration. Learn how to avoid SEO pitfalls with our SEO migration checklist.
5 reasons why your business needs a content audit
Is your content performing as you want it to? Learn why a content audit is essential for assessing website content effectiveness.
How to get website content right (and why it matters)
Learn how to make your website content stand out. Create valuable content that builds trust with our expert website content writing guide.
Why SEO fails in 2024 (and what you can do about it)
Struggling with low search engine rankings? Learn how to identify why and fix common SEO fails to boost your site’s performance.
What is digital consulting?
Discover the power of digital consulting for businesses. Learn how a digital consultant can provide insights to improve your online presence.