PPC agency London

A PPC (Pay-Per-Click) agency, such as Submerge, specialises in managing and optimising online advertising campaigns for businesses.

A PPC agency uses platforms like Google Ads and Bing Ads to create, execute and monitor ads designed to drive traffic to a business’s website or landing page.

Unlike traditional advertising, PPC lets businesses pay only when their ads are clicked, making PPC a more cost-effective approach to reaching potential customers.

Choosing to outsource your PPC (Pay-Per-Click) advertising to an agency rather than managing it in-house offers a range of benefits, especially for businesses looking to maximise their marketing ROI, save time and leverage an agency’s specialised expertise. By partnering with a reputable PPC agency like Submerge, you can focus on what you do best – running your business – while leaving the complexities of digital advertising to the experts.

Expertise and experience

PPC agencies like Submerge are composed of professionals who specialise in managing pay-per-click campaigns. They have extensive knowledge of industry best practices, platform updates and advanced strategies that can drive better results. Agencies often have a portfolio of successful campaigns across various industries, providing valuable insights into what works and what doesn’t.

Access to advanced tools

PPC Agencies can access professional tools and software for keyword research, competitive analysis, bid management and performance tracking. These tools can be costly for an individual business to purchase and maintain. Advanced tools allow agencies to automate and optimize campaigns more effectively, ensuring that your ads perform at their best.

Cost-effectiveness

Thanks to their expertise and access to advanced tools, agencies can often achieve better results with the same budget, leading to a higher return on investment (ROI). Agencies like Submerge offer clear, upfront pricing models, which can simplify budgeting and financial planning.

By optimizing campaigns, agencies can often achieve better results with a given budget than DIY efforts.

Time savings

Managing PPC campaigns in-house can be time-consuming and divert attention from other critical business activities. Outsourcing allows your team to focus on core business functions. Agencies can quickly implement and optimise campaigns, reducing the time it takes to see results.

Scalability

Agencies can quickly scale campaigns up or down based on your business needs and market conditions. This flexibility is especially useful for seasonal businesses or those experiencing rapid growth.

Agencies have the manpower to handle large-scale campaigns without stretching your internal resources.

Continuous optimization

Agencies such as Submerge continuously monitor and adjust campaigns to improve performance. This proactive approach ensures that your campaigns remain effective over time. Submerge uses data and analytics to make informed decisions, optimising every aspect of the campaign to achieve the best possible outcomes.

Competitor insights

PPC agencies such as Submerge routinely analyse competitor campaigns to identify opportunities and gaps. This strategic insight can give your business a competitive edge. Submerge can benchmark your performance against industry standards, helping you understand how you stack up against rivals.

Comprehensive reporting

Submerge provides detailed reports and insights into campaign performance, including metrics like click-through rate (CTR), cost per click (CPC), conversion rate and return on ad spend (ROAS). Regular reporting ensures transparency, so you know exactly how your marketing budget is being spent and what results are being achieved.

Compliance and risk management

Submerge is well-versed in the advertising policies of different platforms and can ensure that your campaigns comply with all regulations, reducing the risk of account suspension. We can quickly address any issues or challenges, minimising the impact on your campaign performance.

Creative and strategic input

Agencies like Submerge typically have dedicated teams for ad creation, ensuring that your ads are effective, visually appealing and on-brand. Submerge can offer strategic advice on broader digital marketing initiatives, helping to integrate your PPC efforts with other marketing channels for a cohesive approach.

Choosing Submerge as your PPC agency means partnering with a team that is dedicated to maximising your digital advertising success.

We’re local, which means we get your business and your customers.

Local doesn’t mean small, however. We work with national and international clients – including household names such as Octopus Energy, L&G and Laithwaites – providing highly successful digital maketing.

No wonder we’re rated 5.0 on Google.

Our extensive experience, combined with a deep understanding of various industries, allows us to create tailored PPC strategies that deliver results.

We use cutting-edge tools and technologies to optimize your campaigns, ensuring every ad is targeted and cost-effective. With our full-service approach, we handle everything from strategy to execution, providing you with detailed performance analysis and continuous optimization.

Our commitment to excellence and transparency ensures that your business achieves the highest ROI from your PPC investments.

Submerge is a PPC agency dedicated to managing and optimising paid ad campaigns to drive targeted traffic and grow business.

Here’s a  look at what we do:

Campaign strategy and planning

• We create comprehensive PPC strategies tailored to your business goals.
• We conduct market and competitor analysis to identify opportunities.
• We establish clear objectives and KPIs to measure campaign success.

Keyword research

• We identify relevant keywords for your campaign.
• We analyse keyword performance to optimise ad targeting.

Ad creation

• We craft compelling ad copy and design visually appealing display ads.
• We ensure ads align with brand messaging and target audience preferences.

Bid management

• We create bidding strategies to ensure cost-effective ad placements.
• We continually monitor and adjust bids in real-time to maximise ROI.

Campaign setup

• We configure campaigns on platforms like Google Ads, Bing Ads and social media networks.
• We set up targeting parameters such as location, demographics and device preferences.

Performance monitoring and optimisation:

• We continuously monitor campaign performance through advanced analytics tools.
• We identify areas for improvement and implement adjustments for best performance.
• We conduct A/B testing to refine ad copy, images and landing pages with tools such as Optimizely and TruConversion.

Landing page optimisation

• We create landing pages that are optimised for conversions with clear calls-to-action.
• We use best practices in UX/UI to enhance user experience and reduce bounce rates.
• We use Canva and are WP Engine Certified web developers (again, all in-house).

Reporting and analysis

• We provide detailed performance reports with insights into campaign metrics.
• We communicate results and insights to clients regularly.

Remarketing campaigns

• We set up and manage remarketing campaigns to re-engage previous visitors.
• We create tailored ads for different customer journey stages to increase conversions.

Budget management

• We manage and allocate ad spend efficiently to maximise the effectiveness of your budget.
• We ensure campaigns stay within budget while achieving desired outcomes.

Compliance and best practices

• We ensure all campaigns adhere to advertising policies and industry standards.
• We keep updated with the latest trends and changes in PPC advertising to implement best practices.

We take a comprehensive and strategic approach to managing your online advertising campaigns, ensuring they are targeted, effective and optimised to deliver the highest possible return on investment.