Digital marketing strategy.Stay one step ahead.

Strategic planning is essential for any business that wants to succeed in digital. We’re a Hertfordshire digital marketing strategy agency that can get your digital channels ready for success. Boost ROI. Increase sales. Grow traffic. Experience success.

Marketing audit

Is your digital marketing missing the mark? We assess each channel, examine performance, KPIs and gaps.

Multichannel planning

We plan across channels – online, social, paid, affiliate, referral and SEO – maximising spend and ROI.

Competitor analysis

Want to know what competitors are doing? Our analysis looks at spend, performance and marketing effectiveness.

Analytics and reporting

Use your budget wisely. We build multi-channel marketing KPI dashboards so you can see what's what.

We're a marketing agency that puts strategy at the heart of what we do.

It can be difficult to figure out how to reach your goals without a map.

That’s where Submerge – a Hertfordshire-based digital marketing strategy agency –  comes in. A clear strategy is your business’s compass to success. Without one, you could find your business is wasting time and money on areas that underperform while neglecting other areas that could drive success with more support or new opportunities.

At Submerge, we start with strategy. Our digital strategy and planning services provide a straightforward roadmap tailored to your business’s digital marketing goals. Rather than make things overcomplicated, we prefer to focus on actionable steps that align with your brand’s objectives and build in wiggle room that might be needed if adjustments have to be made or budgets and KPIs change.

Our expert, Hertfordshire-based digital marketing strategy agency team can help you chart a direct course towards the tangible results you want across SEO, paid, social and web builds.

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner – giving you a fast track to tried and tested SEO experts.

WP Engine Agency Partner

We’re a Certified WP Engine Agency Partner delivering professional SEO-ready web development at scale.

Cyber Essentials Certified

We’re Cyber Essentials Certified and part of HMG’s Communication Marketplace for UK public procurement.

We work with brilliant brands

Multichannel Digital Marketing

To increase their chances of success, many businesses use multiple digital marketing channels in one digital marketing strategy. But it’s easy for the different channels to fall out of sync without a strong foundation.

Digital touchpoints abound. A target customer might read a business blog post advertised on your business’s social media and then be served with targeted PPC. Our digital marketing strategy agency services include multichannel integration plans that ensure all these different channels work together seamlessly.

Our team can coordinate efforts across your different digital marketing channels to ensure more consistent and effective actions, meaning no matter where your target audience finds you, they get a clear understanding of who you are and what you offer.

  • Understand how your digital marketing channels are performing.
  • Identify opportunities for effective multi-channel campaigns.
  • Learn channel-based metrics such as ROI, CR and LTV.

Digital Marketing Channel Audit

Think of a digital marketing audit as a health check for your online presence and the effectiveness of your digital marketing channels.

It’s a process where we get up close and personal with every part of your business’s current digital marketing activities. We deep-dive into your website, social media accounts, email campaigns and online advertising efforts to see what’s working and what needs improving.

From there, our expert digital marketing team can work with you to build a strategy that highlights these areas and focuses on your KPIs to help you reach your business’s digital marketing goals. An audit isn’t about pointing fingers – it’s about offering solutions and driving accountable channel effectiveness.

Analytics and Spend Reporting

There’s more to budgeting than just deciding how much to spend.

To make your budget work for you, you need to decide where to spend it. With so many digital marketing paths available to take, it’s crucial to put your money where it’ll work hardest for you.

Luckily at Submerge, we love dashboards. Actionable, clear KPIs and key drivers that tell you what’s what, how channels are performing, ROI, conversion, average basket value and LTV. We build effective dashboards using platforms such as Google Looker Studio, Adobe Analytics, SEOcrawl and SEMrush.

Budget planning and allocation is our systematic approach to better allocating marketing spending effectively across various digital channels. PPC ads, blog content creation or social media campaigns – whatever channels you want to take, we can get you the most bang for your buck. Our digital marketing budgeting service ensures that every penny is used efficiently on efforts that drive real results, without breaking the bank.

  • Understand which channels drive the most sales and revenue.
  • Learn which channels to invest in, when and the best approach.
  • Measure performance against your bottom line.
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Whether you’re looking to build brand awareness, increase sales or generate new leads, a bespoke strategy can help achieve your goals.

We believe there’s no such thing as a one-size-fits-all digital marketing strategy that every business can use to reach digital marketing success – all business have different views of success, different KPIs and different budgets.


Of marketers measure attribution (the rest simply guess).


Of marketers are only ‘somewhat confident’ in their plans.


Of marketers don’t report how campaigns affect revenue.


Of companies say increasing customer acquisition is their primary objective.

Source HubSpot

"Submerge is an excellent digital strategy agency. Highly recommended."

Michael Johnson, CEO, Laithwaites USA

Expert, friendly, on-your-side digital marketing experts.

We're a team of digital marketers. We work for major UK brands on B2B and B2C projects across social, SEO, web, paid, PPC, affiliates and referrals.

  • Cyber Essentials Certified.
  • WP Engine Certified.
  • SEMrush Agency Partners.

A focused strategy isn’t a luxury – it’s a necessity.

Our digital marketing strategy agency services eliminates any guesswork and allows you to better focus your time, money and resources on areas that will generate success. We know. We’ve developed digital marketing strategies for major international and UK brands across B2B and B2C markets.

We’re time travellers. We provide strategic foresight. Instead of only being reactive, this allows your business to proactively drive your online presence, anticipating market shifts and customer needs – vital when your business needs to pivot in the face of change and adapt.

A solid digital marketing strategy can act like a touchstone across all digital marketing departments, from social media to website development to content, and keep the narrative consistent. When crowded in by competitors, a well-planned strategic approach stands out, resonating more powerfully with target audiences and ensuring a higher return on investment.

Digital Marketing Strategy FAQs

Having a digital marketing strategy is crucial for several reasons – from knowing you’re heading in the right direction to ensuring that you’re investing your marketing budget in the right channel for your target audience.

  • Direction – A robust strategy provides a sense of direction and outlines measurable end goals. It acts as a roadmap that guides businesses along the path to digital marketing success.
  • Allocation of resources – With a clear strategy in place, your marketing teams can prioritise their resources – time, human capital and money – towards achieving the most critical objectives.
  • Competitive advantage – Through a good strategy your business can position itself differently from its competitors by capitalising on its unique strengths, making it stand out in a highly competitive digital environment.
  • Decision making – Strategy helps to ensure that all decisions are aligned with the long-term objectives of the digital marketing efforts.
  • Risk management – Strategies enable businesses to foresee potential digital marketing problems and mitigate issues, softening the impact as early as possible.
  • Performance measurement – With our digital marketing strategy agency services, your business can set digital marketing benchmarks and KPIs to measure their progress over time. This allows for regular performance reviews and course corrections as necessary.

Setting realistic goals begins with understanding your business objectives.

Do you want more sales, brand awareness or engagement? Once you identify this, benchmark your current status and use industry data to set achievable targets.

Remember: while ambition is good, overreaching can lead to disappointment. Break goals down into short-term and long-term to keep track and adjust as you go.

A regular review of your digital marketing strategy is crucial.

As a rule of thumb, assess your strategy quarterly to ensure you’re on track. However, if there are significant industry shifts, algorithm changes or any unexpected results, a more immediate review may be warranted. Always be flexible and adapt to changing conditions.

This often depends on where your audience hangs out.

B2B companies might find more value in LinkedIn and X, while B2C brands could thrive on Instagram, TikTok or Facebook. We can analyse your audience, then test and measure the effectiveness of each channel. Over time, together, we can identify the most productive avenues for your specific business.

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