A PPC (Pay-Per-Click) agency such as Submerge is a specialised firm that manages and optimises online advertising campaigns for businesses.

Unlike traditional advertising, PPC allows businesses to pay only when their ads are clicked, ensuring a more cost-effective approach to reaching potential customers. A PPC agency handles all aspects of these campaigns, from keyword research and ad creation to bid management and performance analysis.

The goal is to create targeted ads that drive traffic, generate leads, and increase sales while maximising their clients’ return on investment (ROI).

By leveraging platforms like Google Ads and other PPC networks, a PPC agency helps businesses drive new customers and keep a firm control on costs and spending. It ensures that you stay within your advertising budget while targeting very specific searches and customers.

Choosing Submerge as your PPC agency means partnering with a team that is dedicated to maximising your digital advertising success.

We’re local, which means we get your business and your customers.

Local doesn’t mean small, however. We work with national and international clients – including household names such as Octopus Energy, L&G and Laithwaites – providing highly successful digital maketing.

No wonder we’re rated 5.0 on Google.

Our extensive experience, combined with a deep understanding of various industries, allows us to create tailored PPC strategies that deliver results.

We use cutting-edge tools and technologies to optimize your campaigns, ensuring every ad is targeted and cost-effective. With our full-service approach, we handle everything from strategy to execution, providing you with detailed performance analysis and continuous optimisation.

Our commitment to excellence and transparency ensures that your business achieves the highest ROI from your PPC investments.

Directions to Submerge, The White House, 1 The Broadway Hatfield, AL9 5BG

Travelling by car: Exit the A1(M) at junction 4 (after the Hatfield Tunnel if travelling from the South) and follow the signs for Hatfield House via the A414 and A1000.

Parking: You can park in the parking bay directly outside our offices or in the small Broadway car park opposite. Both places are free for two hours.

Travelling by train: Hatfield station is situated on the A1000. When exiting the station, cross the road to the main Hatfield House entrance and walk to the right, then turn left by the Great Northern Pub down Arm and Sword Lane, turn right at the end of the lane and walk across Salisbury Square until you reach Fore Street. Our offices are on the corner.

Find Submerge on Google Maps.

Submerge is a specialised PPC agency dedicated to managing and optimising online advertising campaigns for businesses to enhance their digital presence and drive targeted traffic.

Here’s a detailed look at what we do:

Campaign strategy and planning

• Develop comprehensive PPC strategies tailored to your business goals.
• Conduct market and competitor analysis to identify opportunities.
• Establish clear objectives and KPIs to measure campaign success.

Keyword research

• Identify relevant keywords that potential customers are likely to use.
• Analyse keyword performance to optimise ad targeting.

Ad creation

• Craft compelling ad copy and design visually appealing display ads.
• Ensure ads are aligned with brand messaging and target audience preferences.
• Our in-house team creates ads – we never outsource, offshore or freelance out our work.

Bid management

• Manage bidding strategies to ensure cost-effective ad placements.
• Monitor and adjust bids in real-time to maximise ROI.

Campaign setup

• Configure campaigns on platforms like Google Ads, Bing Ads and social media networks.
• Set up targeting parameters such as location, demographics and device preferences.

Performance monitoring and optimisation:

• Continuously monitor campaign performance through advanced analytics tools.
• Identify areas for improvement and implement adjustments to optimise performance.
• Conduct A/B testing to refine ad copy, images and landing pages with tools such as Optimizely.

Landing page optimisation

• Ensure landing pages are optimised for conversions with clear calls-to-action.
• Implement best practices in UX/UI to enhance user experience and reduce bounce rates.
• We use Canva and are WP Engine Certified web developers (again, all in-house).

Reporting and analysis

• Provide detailed performance reports with insights into campaign metrics.
• Analyse data to determine the effectiveness of campaigns and recommend improvements.
• Communicate results and insights to clients regularly.

Remarketing campaigns

• Set up and manage remarketing campaigns to re-engage previous visitors.
• Tailor ads to different stages of the customer journey to increase conversions.

Budget management

• Manage and allocate ad spend efficiently to maximise the effectiveness of your budget.
• Ensure campaigns stay within budget while achieving desired outcomes.

Compliance and best practices

• Ensure all campaigns adhere to advertising policies and industry standards.
• Stay updated with the latest trends and changes in PPC advertising to implement best practices.

We take a comprehensive and strategic approach to managing your online advertising campaigns, ensuring they are targeted, effective and optimised to deliver the highest possible return on investment.

Hertfordshire, located just north of London, is a charming county known for its picturesque countryside, historic towns and vibrant communities.

It’s our home, and we love it.

It offers a perfect blend of rural and urban living, with rolling hills, scenic parks, and quaint villages alongside bustling towns like Watford, St Albans and Stevenage. The area boasts excellent transport links, making it a convenient spot for commuting to London. Hertfordshire is rich in history, with many attractions such as Hatfield House and Knebworth House, and offers a high quality of life with great schools, shopping, dining and recreational activities.

Submerge is located right by Hatfield House, so feel free to drop by and say ‘hi’