PPC AGENCY SERVICES

Choosing a PPC agency requires careful consideration to make sure you find the right partner to deliver results. Here are some things to consider when making your decision, and the things we focus on at Submerge.

• Understand your needs – Clearly define your goals. Are you looking to increase website traffic, boost sales or raise brand awareness? Having clear objectives will help you find an agency that can deliver on your goals.
• Experience and expertise – Check the agency’s track record. An experienced agency will have case studies, client testimonials and a portfolio showcasing their successes.
• Certifications – Many platforms, like Google Ads or Bing Ads, offer certifications for professionals. An agency with certified professionals indicates they’re up-to-date with the latest best practices, such as Submerge being a Certified SEMrush Agency Partner.
• Transparency – A good agency will be transparent about costs, strategies and results. Ensure they provide regular detailed reports and are open about their methodologies. We provide full transparency over hours, billable activities and more with our dedicated client budget tracker.
• Service offering – Some agencies specialise in specific industries or ad platforms. Make sure they are capable of handling your specific requirements. We work across B2B and B2C markets, allowing us to bring the best of all worlds to our campaigns.
• Pricing structure – Understand their fee structure. Whether it’s a flat fee, a percentage of ad spend or performance-based, choose what aligns with your budget and feels fair for the services provided. We’re clear and upfront, and there are no hidden costs with Submerge.
• Ask for a strategy proposal – Before finalising the contract, feel free to request a preliminary strategy or proposal. This will give you an insight into their understanding of your business and how innovative and thorough they are. We’re happy to share our initial thoughts and the general strategic direction you can take with your PPC goals.
• Communication – Regular communication is key. Ensure the agency is approachable, responsive and open to feedback. We pride ourselves on our communication – we’re responsive, clear and accountable. Clients love it.

Lastly, trust your instincts. After all the analysis, you should feel confident and comfortable with your agency choice. Remember, the right PPC agency will not just manage your campaigns but will become an integral part of your business’s growth strategy. We hope we can partner with you on your next PPC campaign.

A PPC agency is a specialised digital marketing agency that manages online advertising campaigns, primarily on platforms like Google Ads and social media networks.

Agencies such as Submerge create, optimise and manage ads based on specific keywords or audience targeting, ensuring their clients’ products and services obviously appear in the search results on chosen platforms. The distinctive feature of PPC is that advertisers pay a fee each time their ad is clicked, rather than for just visibility.

PPC agencies employ a combination of market research, keyword analysis and creative ad design to produce compelling ads for your business. They continuously monitor and adjust campaigns to ensure optimal performance, maximising your return on investment. By analysing data like click-through rates and conversions, these agencies can refine audience targeting, adjust bidding strategies and tweak the creative aspects of ads.

This iterative process requires PPC expertise to be successful, making a PPC agency invaluable for businesses looking to drive traffic to their websites efficiently and convert visitors into customers.

We think we bring huge value, insight and experience to our client’s PPC goals.

PPC agencies such as Submerge can offer significant value to businesses, especially those unfamiliar with the complexities of online advertising.

With keyword research, ad creation and campaign optimisation expertise, we often produce better results than in-house efforts by novices. Agencies also have the ability to quickly adapt campaigns to fit the latest trends and stay in-line with platform updates, meaning your PPC budget can be used more efficiently.

Additionally, our constant monitoring and tweaking can enhance ad performance and ROI. However, a PPC agency’s worth entirely depends on the quality of their work and your business’s specific needs. While startups might find value in managing initial small campaigns in-house, as budgets and goals grow, the expertise of a PPC agency can become indispensable.