PPC AGENCY SERVICES

PPC advertising.Click here for success.

Want to skyrocket your website traffic and return on investment without breaking the bank? Discover our PPC agency services and take your online visibility to the next level. PPC agency based in Hertfordshire working with major UK brands.

PPC ad creative

We ideate, design and deliver effective PPC ad creative designed to drive clicks and lower CPC.

PPC campaign strategy

From keyword research to competitor bidding strategies – we spot the gaps that grow your low-bid clicks.

Ad platform management

From Google Ads to Instagram, we build paid ad dashboards and manage your PPC accounts.

PPC analytics reporting

We're transparent about our performance with regular reports, dashboards and performance reviews.

Work with one of the leading PPC agencies in Hertfordshire.

Immediate, dynamic and flexible, PPC (Pay-Per-Click) is an online marketing strategy that allows businesses to place ads in digital spaces like search engines and social media platforms, and only pay for them when a user interacts with the ad.

Submerge is a specialist PPC agency, planning, creating and delivering effective PPC across search, display and social channels for major UK brands as part of our wider, full-service marketing services.

Our targeted, immediate approach ensures that your brand’s message reaches your desired audience, maximising both visibility and ROI. Unlike organic search strategies, PPC campaigns can be launched rapidly, driving instant traffic to your website.

As a leading PPC agency, Submerge leverages real-time data to produce new and optimise existing PPC campaigns that work within your budget. Our digital advertising team tailors and launches PPC strategies lead by in-depth keyword research faster than you can say “PPC”!

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner providing professional, tailored and high-performing PPC services.

WP Engine Agency Partner

We’re a fully Certified WP Engine Agency Partner, designing and building websites optimised for search.

Cyber Essentials Certified

We’re Cyber Essentials Certified and part of HMG’s Communication Marketplace for UK public procurement.

We work with brilliant brands

Google Ads

Take over your competitors’ SERP with targeted our Google Ads agency services for your business. We offer a complete Google Ads management – from research and strategy to creative, bidding and reporting.

Our Google Ads services work across Google Performance Max, delivering ads in platforms such as SERPs and YouTube supported with Google AI.

  • Google Max campaigns.
  • Full PPC management.
  • Drive a lower CPC.
  • Analytics & reporting.

Paid Social Advertising

We’ve delivered blockbusting social media ad campaigns for major UK consumer brands and B2B businesses across Instagram, Facebook, LinkedIn and more.

We offer full paid social media advertising management, including competitor and profile research, ad creative including bespoke photography and video, ad buying and management. We support this with extensive social media advertising performance dashboards.

  • LinkedIn B2B advertising.
  • Instagram and Facebook.
  • Bespoke ad creative.
  • Full account management.
discover our PPC agency services

Paid advertising that really pays!

Get Started

For businesses that want to prioritise online visibility and increase web traffic and sales, our PPC agency advertising services are the answer.

With real-time data analytics, we quickly and continuously refine your campaigns and adjust ads for relevant keywords and demographics to optimise performance. Our PPC management approach provides unparalleled levels of budget control, ensuring you’re in control of spend, CPC, CPA and ROI.


102k

Average annual spend (£) on PPC by businesses.

80%

Increase in brand awareness through Google paid ads.

53%

Of paid clicks are made on mobile devices.

13.1bn

Spending (£) in the UK generated by search advertising.

“Submerge are SEO gurus – they go above and beyond.”

Julia Haycocks, Brew Republic Marketing Manager

For businesses that want to prioritise online visibility and increase web traffic and sales, our PPC agency advertising services are the answer.

The beauty of PPC lies in its measurability. Every click (62% of shoppers click on Google Ads), every impression and every conversion can be tracked, offering a clear and transparent view of campaign performance. This transparency means that businesses can quickly gauge their effectiveness and return on investment – Google Ads have an 8:1 ROI.

As a PPC agency, we understand our clients’ need for fast results and outpacing competitors in a crowded market. When used in conjunction with organic SEO marketing, businesses can enjoy all the benefits of PPC along with better website health and SERP positioning. Submerge can seamlessly combine the two. Regardless of budget or industry, our PPC team can craft bespoke ad campaigns within your set budget that guarantee the results you need to boost your business.

Grow organic traffic at scale


Expand commercial keywords


Increase search ranking visibility


One of the most time- and cost-efficient forms of online marketing, PPC offers businesses both immediate and measurable results.

One of its key advantages is its ability to drive instant traffic, ensuring that you can quickly boost your business’s online visibility. Unlike organic methods, which might take months to show tangible results, PPC provides an immediate online presence.

PPC also offers businesses precision targeting, meaning you can target specific demographics, locations, and even times of day, ensuring your ads reach your target audience.

This targeted approach not only optimises ROI but also ensures a higher conversion rate.

With its real-time performance tracking, your business can continually refine your PPC campaigns thanks to immediate feedback and adjust the budget for maximum impact with our PPC agency services.

  • Refine campaigns with real-time performance insights.
  • Boost web traffic, online visibility and sales instantly.
  • Use precision targeting to reach your target audience.

Our PPC Agency Services

PPC Ad Creative

Our goal is to make ads that not only look good but also drive the results you want. We combine images, video, CTAs and messaging to max the ad platform and get best bang-for-buck.

PPC Management

We actively manage PPC advertising – from Google Ads to paid social media. That means we research, plan, create, bid and deliver ads across platforms that deliver.

Google Ads

We set-up, manage, deliver and report on Google Ads campaigns. We create and manage Google Ads creative copy, set bidding strategies, lower CPC and share our performance transparently.

Paid Social

We've delivered successful campaigns across Instagram, Facebook, LinkedIn and more. From B2B lead-gen to consumer brand awareness building through to ecommerce, we're very social.

Advertising Creative

We create original video, animation and photography in our Hertfordshire studio - imaginative, inventive, brand-popping creative that shines on social media and powers paid social success.

Retargeting

Say goodbye to abandoned baskets and lost customers. We use retargeting tactics to ensure website visitors don't forget you when they leave across social and SERPs.

Conversion Tracking

You need clarity – and certainty – that your PPC agency is in your corner. We track conversions through the entire pipeline, refining our bids, keywords and creative to increase ROI metrics.

Influencer Collabs

Alongside our PPC agency work, we work extensively with influencers in social. We identify, manage and co-create influencer content while ensuring we meet ASA regulations.

PPC Strategy

Don't know where to start with your PPC advertising campaign. We do. We work with you to assess competitors, spot PPC gaps and ensure your spend is targeted, accurate and successful.

PPC Agency FAQs

Choosing a PPC agency requires careful consideration to make sure you find the right partner to deliver results. Here are some things to consider when making your decision, and the things we focus on at Submerge.

  • Understand your needs – Clearly define your goals. Are you looking to increase website traffic, boost sales or raise brand awareness? Having clear objectives will help you find an agency that can deliver on your goals.
  • Experience and expertise – Check the agency’s track record. An experienced agency will have case studies, client testimonials and a portfolio showcasing their successes.
  • Certifications – Many platforms, like Google Ads or Bing Ads, offer certifications for professionals. An agency with certified professionals indicates they’re up-to-date with the latest best practices, such as Submerge being a Certified SEMrush Agency Partner.
  • Transparency – A good agency will be transparent about costs, strategies and results. Ensure they provide regular detailed reports and are open about their methodologies. We provide full transparency over hours, billable activities and more with our dedicated client budget tracker.
  • Service offering – Some agencies specialise in specific industries or ad platforms. Make sure they are capable of handling your specific requirements. We work across B2B and B2C markets, allowing us to bring the best of all worlds to our campaigns.
  • Pricing structure – Understand their fee structure. Whether it’s a flat fee, a percentage of ad spend or performance-based, choose what aligns with your budget and feels fair for the services provided. We’re clear and upfront, and there are no hidden costs with Submerge.
  • Ask for a strategy proposal – Before finalising the contract, feel free to request a preliminary strategy or proposal. This will give you an insight into their understanding of your business and how innovative and thorough they are. We’re happy to share our initial thoughts and the general strategic direction you can take with your PPC goals.
  • Communication – Regular communication is key. Ensure the agency is approachable, responsive and open to feedback. We pride ourselves on our communication – we’re responsive, clear and accountable. Clients love it.

Lastly, trust your instincts. After all the analysis, you should feel confident and comfortable with your agency choice. Remember, the right PPC agency will not just manage your campaigns but will become an integral part of your business’s growth strategy. We hope we can partner with you on your next PPC campaign.

A PPC agency is a specialised digital marketing agency that manages online advertising campaigns, primarily on platforms like Google Ads and social media networks.

Agencies such as Submerge create, optimise and manage ads based on specific keywords or audience targeting, ensuring their clients’ products and services obviously appear in the search results on chosen platforms. The distinctive feature of PPC is that advertisers pay a fee each time their ad is clicked, rather than for just visibility.

PPC agencies employ a combination of market research, keyword analysis and creative ad design to produce compelling ads for your business. They continuously monitor and adjust campaigns to ensure optimal performance, maximising your return on investment. By analysing data like click-through rates and conversions, these agencies can refine audience targeting, adjust bidding strategies and tweak the creative aspects of ads.

This iterative process requires PPC expertise to be successful, making a PPC agency invaluable for businesses looking to drive traffic to their websites efficiently and convert visitors into customers.

We think we bring huge value, insight and experience to our client’s PPC goals.

PPC agencies such as Submerge can offer significant value to businesses, especially those unfamiliar with the complexities of online advertising.

With keyword research, ad creation and campaign optimisation expertise, we often produce better results than in-house efforts by novices. Agencies also have the ability to quickly adapt campaigns to fit the latest trends and stay in-line with platform updates, meaning your PPC budget can be used more efficiently.

Additionally, our constant monitoring and tweaking can enhance ad performance and ROI. However, a PPC agency’s worth entirely depends on the quality of their work and your business’s specific needs. While startups might find value in managing initial small campaigns in-house, as budgets and goals grow, the expertise of a PPC agency can become indispensable.

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