HOTEL SEO SERVICES
Be our guest. Discover our hotel SEO services
What if your next guest could find you before they even packed their bags? With so many people turning to Google for their next trip, our hotel SEO services could help them choose your hotel.
What We Do
Turning online searches into bookings
Hotel SEO isn’t just about ranking high on a search page – it’s about creating meaningful connections. Every potential guest begins their journey with a search, and our tailored SEO strategies ensure your hotel is the destination they discover. We combine analytics with an understanding of guest intent to place your property in front of the people looking for a hotel in your area. From family trips to last-minute planners, our approach matches your hotel to the right guests at the right moment.
Put your hotel on the map – and guest itinerary – with our hotel SEO services.
When people dream of their next getaway, they usually turn to Google.
But if your hotel isn’t among the top results, you’re missing out on bookings that could fill your rooms and fuel your growth. That’s where we come in.
What if every time someone searches for a hotel in your area, your property stands out as the must-book destination? Our hotel SEO services don’t just improve your position on search pages – they position your hotel as the perfect choice for people looking for somewhere that meets their needs.
We don’t do cookie-cutter strategies. Your hotel is unique and your SEO should reflect that. From capturing local search traffic to building trust through reviews and optimised content, we'll help your brand connect with the guests you want. The result? More direct bookings, less reliance on online travel agencies, and a reputation that shines.
Don’t just sit back while competitors steal the spotlight. With the right SEO strategy, you’ll become the destination everyone’s talking about – and booking.
SEMrush Agency Partner
We’re a fully Certified SEMrush Agency Partner – your fast track to tried and tested accountant SEO experts.
WP Engine Agency Partner
We’re a Certified WP Engine Agency Partner delivering brilliant international SEO-ready accountant websites.
Cyber Essentials Certified
We’re Cyber Essentials Certified – which means customer data, from bookings to itineraries – are safe and secure.
Hotel SEO keyword research
Step into your guests’ shoes and focus on the words that lead them to you. Our hotel SEO keyword research looks at the right language to include on your website, from ‘cosy cottages near the lake’ to ‘five-star escapes in [city]’. By aligning your website with these searches, we help you rank higher and connect you with potential guests, converting web browsers into paying guests.
- Find keywords guests are using in search
- Create content that gets to #1 in Google
- Rank higher and win more relevant traffic
Content marketing for hotel SEO
Stand out in the crowded hospitality market with content that connects and converts. We create compelling blog posts, local travel guides and helpful FAQs that address the needs of travellers searching for their perfect stay. From showcasing nearby attractions to offering travel tips, our content highlights your hotel as the right choice. Build trust, engage potential guests and drive direct bookings with SEO-optimised content.
Local SEO for hotels
Put your hotel on the map – literally – with tailored local SEO strategies. From capturing ‘best hotels near me’ searches to showcasing your unique charm in ‘[City]’, we ensure your property is top-of-mind for potential guests. By optimising your online presence and building local connections, we transform casual searches into bookings. Ready to welcome your next guest? It all starts with local SEO done well.
One of the UK’s leading escorted tour operator, Riviera Travel engaged Submerge to provide an SEO and content strategy to increase organic search and attract new customers.
“We’ve been delighted with Submerge and their wealth of knowledge of SEO, content and digital marketing.”
Marie-Clare Dixon, Head of Digital, Riviera Travel
We have created and delivered thousands of SEO articles – with full keyword research, ideation, creation and publishing - helping our clients boost their traffic and maximise profits
Talk to us to learn how our clients can out-perform competitors and increase organic traffic to to your hotel or travel accommodation, boosting advance bookings and growing your business.
Our hotel SEO agency services
We identify key, high-volume keywords specific to accountants to optimise your content and improve SEO rankings.
Content Marketing
We’re a team of former editors, journalists and writers delivering compelling SEO content with purpose.
PPC Marketing
Expand your reach and improve visibility with our organic and paid global SEO tactics.
Web Design & Development
We examine global competitor online strategies to identify SEO opportunities for your business.
Marketing Consultancy
Gain high-quality backlinks from reputable media to boost your credibility and SEO performance.
Where We Are
Accelerate your growth with our hotel SEO agency services.
How we can help?
1A The Broadway
Old Hatfield
AL9 5BG
Give us a call
01707 953 716
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Hotel SEO - FAQs
Think of your hotel’s online presence as its storefront. Hotel SEO ensures that when travellers search for their next stay – whether it’s ‘luxury hotels in [city]’ or ‘affordable family accommodation near me’ – your hotel appears at the top of their results.
But it’s not just about rankings; it’s about visibility where it matters most. With a strong SEO strategy, you’ll drive direct bookings, reduce reliance on online travel agencies and connect with guests ready to book. Share your hotel’s unique story, target the right audience, and turn clicks into bookings.
Book a free consultation to learn more about our tailored SEO solutions for hotels.
Imagine your hotel as the perfect destination, but tucked away where no one can find it. Hotel SEO acts as your signpost, leading travellers to your door. It helps your property stand out in the crowd, capturing the attention of guests actively searching for their next stay. Beyond search engine page rankings, it’s about telling your unique story, building trust and turning quick online clicks into bookings – all while reducing reliance on online travel agencies.
Here are the key reasons why hotel SEO matters:
- Increase direct bookings – SEO drives organic traffic to your website, encouraging guests to book directly and saving you from high online travel agency commissions.
- Improve local visibility – Local SEO ensures your hotel appears in ‘near me’ and location-specific searches, attracting travellers looking for accommodation in your area.
- Higher search rankings – Appearing at the top of search results means more visibility and credibility, making your hotel a trusted choice for potential guests.
- More targeted traffic – By focusing on relevant keywords, you attract guests actively searching for the amenities and experiences your hotel offers.
- Build trust and authority – A well-optimised site with engaging content and glowing reviews positions your hotel as a reliable, desirable option for travellers.
- Long-term growth – Unlike paid advertising, SEO delivers sustainable results by continually driving traffic, bookings and guest loyalty over time.
Think of a hotel SEO agency as your digital concierge, helping your property appear in front of the right people searching online. We create strategies to make your hotel appear in search engines.
From uncovering the keywords that match guest intent, to creating useful, interesting content and optimising local search listings, we position your hotel as the place to stay. With tailored tactics like managing online reviews, fine-tuning technical SEO and building valuable backlinks, we turn clicks into bookings while reducing reliance on online travel agencies.
Here’s how we make it happen:
- Keyword research – We identify the search terms your ideal guests use, ensuring your website ranks for the queries that matter most, like ‘luxury hotels in [city]’ or ‘family-friendly stays near me’.
- Local SEO – We ensure your hotel stands out in local searches and map results; by optimising your Google My Business profile, earning local citations and managing reviews.
- Content creation – Engaging blogs, destination guides and FAQs that not only inform but inspire guests to book directly with you.
- Technical SEO – From faster page speeds to mobile-friendly designs, we optimise your site’s performance to impress both potential guests and search engines.
- Backlink building – We secure high-quality links from trusted travel sites and local businesses, boosting your website’s authority and search engine rankings.
- Performance tracking – With regular reports, we monitor traffic, bookings and rankings to fine-tune your strategy.
A hotel SEO agency brings specialised expertise, handles the complexities of digital marketing, and drives direct bookings – all while letting you focus on what you do best: providing unforgettable guest experiences.
Industry expertise
Hotel SEO is a world of its own, with unique challenges and opportunities. A dedicated agency understands the nuances of the hospitality industry, from optimising content for location-based searches to competing with online travel agencies. We create strategies tailored to your hotel’s unique offerings, helping you attract the right guests and outperform the competition.
Connecting you with the right guests
A hotel SEO agency knows how to reach the people you want most – whether they’re searching for ‘luxury hotels in [city]’ or ‘cosy stays near me’. By targeting location-specific keywords and guest intent, we ensure your property appears in the right searches at the right time, driving more direct bookings.
Improving guest experiences
SEO is also about creating a seamless digital experience for your guests. We optimise your website for speed, mobile navigation and accessibility, making it easy for visitors to explore your offerings, find vital information and book their stays.
Learn more about our technical SEO services.
Saving you time for what matters most
SEO is intricate and ever-evolving. Partnering with a hotel SEO agency means that you leave the technical work to experts, freeing your time to focus on delivering great hospitality. From keyword research and content creation to technical optimisation, we manage it all – so you don’t have to.