DIGITAL MARKETING BLOG

Digital marketing.Insights & resources.

Discover our digital marketing blog – guides, advice, insights, news and analysis from the team at Submerge. From search marketing updates and SEO trends to CRO, PPC and social media insights and tips. We've got you covered.

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Website terminology – 64 must-know web terms before starting a web project

Don’t let website terminology confuse you. Master the jargon and make informed choices for your site’s structure, speed and user experience.


Submerge achieves WP Engine’s highest partner status

Submerge achieves Strategic Partner status with WP Engine, unlocking exclusive benefits to increase your website’s performance and security.


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10 free Google tools for business growth in 2025

Discover 10 essential Google tools for boosting business growth in 2025. From SEO to analytics get on the front foot with these free tools.


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How to optimise images for SEO

Boost your website's performance with optimised images. Learn how to optimise your images for faster load times and better SEO results.


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Submerge shortlisted for four UK Search Awards

Submerge shortlisted for four UK Search Awards 2024, recognising our innovative SEO campaigns across B2B, B2C and eCommerce.


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Top 5 marketing analytics tools for businesses

Discover the marketing analytics tools that could benefit your business. Track performance, understand your audience, and make data-driven decisions.


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8 digital marketing trends in 2024 (so far)

How have digital marketing trends changed in 2024? Learn here about how digital marketing trends are defining businesses and consumers.


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How content marketing attracts relevant traffic to your website

Stay competitive with a winning SEO content marketing strategy. Create engaging content and drive organic traffic to your site.


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Google E-E-A-T – The Complete Guide

Discover why E-E-A-T is crucial for your SEO success – learn to build content with experience, expertise, and trustworthiness to rank higher.


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SEO migration checklist – migrate your website and retain traffic

Boost your online presence with a seamless website and SEO migration. Learn how to avoid SEO pitfalls with our SEO migration checklist.


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5 reasons why your business needs a content audit

Is your content performing as you want it to? Learn why a content audit is essential for assessing website content effectiveness.


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How to get website content right (and why it matters)

Learn how to make your website content stand out. Create valuable content that builds trust with our expert website content writing guide.


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Why SEO fails in 2024 (and what you can do about it)

Struggling with low search engine rankings? Learn how to identify why and fix common SEO fails to boost your site’s performance.


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What is digital consulting?

Discover the power of digital consulting for businesses. Learn how a digital consultant can provide insights to improve your online presence.


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What are SEO articles?

Discover the power of SEO articles in attracting search traffic. Learn what makes a good SEO article and how it boosts online visibility.


What is an SEO agency and why do you need one?

Demystify the complexities of SEO with the help of an experienced agency. Boost your online visibility and secure top search rankings.


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SEO for ecommerce – everything you need to know

Drive more traffic and increase sales with ecommerce SEO. Get tips, tricks and know-how with our free SEO for ecommerce guide.


Woman creating a social media calendar on her laptop - Social media calendar

Your 2024/25 social media calendar

Get organised for the year ahead with our social media calendar key dates. Easily improve your brand awareness and boost engagement in 2024/25.