DIGITAL MARKETING BLOG

Digital marketing.Insights & resources.

Discover our digital marketing blog – guides, advice, insights, news and analysis from the team at Submerge. From search marketing updates and SEO trends to CRO, PPC and social media insights and tips. We've got you covered.

Good, Better, Best - SEO Certification and Training Course Guide - featured image

7 SEO certifications worth the investment in 2025

Discover the top SEO certifications for digital marketers in 2025. Enhance your skills, credibility, and stay ahead of search engine updates.


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The ultimate guide to image formats

Choosing the right image format can make or break your digital projects. Learn to pick the best format for quality, size, and compatibility.


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The ultimate guide to SEO terminology

Confused by SEO terminology? Don't worry, we've got you covered. Learn about key SEO terms and improve your online presence.


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How to define your tone of voice

Learn to set the tone of voice for your brand and speak to your audience in a smart way. What's the best tone of voice for your business?


The ultimate guide to organic SEO

Learn about organic SEO with our expert guide. Enhance your website’s visibility and attract visitors with a long-term SEO strategy.


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5 steps to the perfect SEO strategy

Increase your business with the perfect SEO strategy. Follow 5 proven steps to boost your rankings, drive traffic and grow your revenue.


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How to create SEO content – a step-by-step guide

Create SEO content that ranks higher on search engines and drives traffic – try these proven strategies for keyword research and optimisation.


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42 social media terms you need to know

Unlock the secrets to social media success with our guide to social media terms – plus get our free social media calendar template.


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Website colour schemes – understanding colour

Learn how to choose the right colour scheme for your website. Create a visually appealing user experience and communicate your brand message.


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Website terminology – 64 must-know web terms before starting a web project

Don’t let website terminology confuse you. Master the jargon and make informed choices for your site’s structure, speed and user experience.


Submerge achieves WP Engine’s highest partner status

Submerge achieves Strategic Partner status with WP Engine, unlocking exclusive benefits to increase your website’s performance and security.


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10 free Google tools for business growth in 2025

Discover 10 essential Google tools for boosting business growth in 2025. From SEO to analytics get on the front foot with these free tools.


Woman at laptop optimising images for SEO

How to optimise images for SEO

Boost your website's performance with optimised images. Learn how to optimise your images for faster load times and better SEO results.


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Submerge shortlisted for four UK Search Awards

Submerge shortlisted for four UK Search Awards 2024, recognising our innovative SEO campaigns across B2B, B2C and eCommerce.


marketing analytics - top 5 tools - 2024

Top 5 marketing analytics tools for businesses

Discover the marketing analytics tools that could benefit your business. Track performance, understand your audience, and make data-driven decisions.


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8 digital marketing trends in 2024 (so far)

How have digital marketing trends changed in 2024? Learn here about how digital marketing trends are defining businesses and consumers.


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How content marketing attracts relevant traffic to your website

Stay competitive with a winning SEO content marketing strategy. Create engaging content and drive organic traffic to your site.


Google E-E-A-T 2024 - Google logo as tiles - featured image

Google E-E-A-T – The Complete Guide

Discover why E-E-A-T is crucial for your SEO success – learn to build content with experience, expertise, and trustworthiness to rank higher.