DIGITAL MARKETING BLOG
Digital marketing.Insights & resources.
Discover our digital marketing blog – guides, advice, insights, news and analysis from the team at Submerge. From search marketing updates and SEO trends to CRO, PPC and social media insights and tips. We've got you covered.
What is Conversion Rate Optimisation (CRO)?
Conversion Rate Optimisation could be the missing link in your digital marketing strategy. Learn why it's so important and how to do it.
What is Share of Search (SoS)?
Share of Search is the new SEO benchmark. Discover what it is, how to calculate it and how to prioritise it as part of a marketing strategy.
How to appear in featured snippets
Discover how to make your business the go-to source of trusted information with our practical tips on ranking in Google's featured snippets.
Top tips for optimising your content for AI search
AI search is changing how people find content online, and businesses need to adapt. Our expert team at Submerge break down what works with these new search tools and what you need to know about…
Generational marketing: How to target different age groups
Every generation is different, and that's obvious in marketing. Discover how to effectively target different groups in one campaign strategy.
Best free fonts for designers
Find the right font for your design project that aligns with your visual branding with our list of 20 free font downloads.
Marketing for AI – tools and trends redefining success
Unlock the future of AI marketing and discover how businesses are leveraging cutting-edge tools to drive growth and engagement.
Why brand guidelines are crucial for your business
Keep your brand's identity cohesive and effective across all platforms with our expert guide to brand guidelines and how to create the right set for your business.
The best free icon websites to try now
Find the best free icon websites to elevate your design. Icons can streamline navigation, improve UX and enhance the look of your site.
10 best Domain Authority checkers
Understand your website's standing with a domain authority checker and take steps to improve your search engine rankings today.
Domain Authority – what is it and how do I boost it?
Find out what is domain authority and how it impacts your website's performance in search engine rankings and SEO success.
How to find an SEO expert – the only guide you’ll ever need
Need help with SEO? Find out how to find an SEO expert to help your business attract more customers effectively.
What is an SEO strategist – the ultimate guide 2025
Discover what an SEO strategist is and how they can enhance your digital marketing strategy and navigate Google search rankings effectively.
Understanding 500 server error codes
Understanding 500 server error codes and how to fix them will get your business back online. Find out how to prevent them with our expert guide.
Understanding Average CPC and Average Cost
Discover how understanding Average CPC and Average Cost can improve your PPC strategy, boost ROI, and keep your campaigns cost-effective.
Google Ads remarketing – how it works and why it’s important
Learn how Google Ads remarketing can bring back potential customers who have already shown interest in your website or app.
Using the rel=canonical tag – the ultimate guide
Rel=canonical tags are an essential part of every successful business's SEO. Find out what they are, what they do and how to use them effectively.
The ultimate PPC glossary you need for 2025
Master PPC advertising with our helpful PPC glossary. Understand the terms like ad auctions and bid adjustments to boost PPC success.