GOOGLE ADS AGENCY

A Google Ads agency such as Submerge is dedicated to creating, managing and optimising advertising campaigns on Google’s advertising platforms.

Leveraging in-depth knowledge of Google Ads, we can help businesses reach their target audiences precisely when they’re actively searching for related products or services. By conducting keyword research, crafting compelling ad copy and continuously adjusting bids and targeting boundaries, we ensure your business’s ads resonate with the right audience and achieve optimal performance. Our expertise in analysing campaign data allows for faster, real-time modifications, enhancing your return on investment.

We think a Google Ads agency should serve as a strategic partner, guiding businesses through the complex world of online advertising to drive traffic, conversions and growth.

Google Ads operates using a pay-per-click (PPC) advertising model.

Advertisers select keywords they believe potential customers might use when searching for their products or services on Google. Once these keywords are chosen, advertisers craft ads that can appear in search results or on websites within the Google Display Network. These ads can vary from text to images to videos.

The position and visibility of an ad depend on a bidding process combined with a Quality Score assigned by Google, which considers factors like ad relevance and landing page quality. When a user clicks on an ad, the advertiser pays Google, but the cost is capped at their set daily or campaign maximum bid.

Over time, based on performance metrics, advertisers can refine their campaigns to improve results. Additional features, such as ad extensions, allow for displaying extra business information like phone numbers or addresses. Through Google Ads, businesses can reach bigger audiences actively searching for their offerings and adjust their strategies based on data-driven insights.

We’re upfront about our Google Ads agency costs.

In general, for small to medium-sized businesses, monthly management fees can range from £500 to £2,000 on average, plus your ad spend. For larger businesses or more complex campaigns, fees can exceed £5,000 per month, not including the ad spend itself.

Generally, our clients spend around £2,000 to £10,000 per month on agency fees, with direct ad spend ranging from £10,000 to £100,000 per month.

Things to consider when costing up an effective Google Ads spend and hiring an agency such as Submerge:

Fixed monthly fee – Many agencies such as Submerge charge a fixed monthly management fee for smaller campaigns, irrespective of actual direct ad spend. This can range from £500 to over £5,000 per month. The exact fee often depends on the scope of services provided, such as campaign setup, monitoring, reporting and optimisation.

Percentage of ad spend – We generally adopt a common pricing model and charge a percentage of your monthly ad spend, which can be far more cost-effective for larger campaigns than our fixed fee structure. Our rate is generally 10% of your ad budget. For smaller ad budgets, we do have a minimum monthly management fixed fee (see above) to ensure the account is economically viable and we can provide the best service possible.

Setup fees – There may be some initial setup fees, especially for new campaigns, depending on the size and scope of the project. These can range from £300 to £1,000 or more, covering the cost of keyword research, ad creation and campaign configuration.

Additional services – we can help if you require additional services like landing page design, advanced analytics integration or ongoing creative development. These are quoted separately.