ISO9001.comWeb development, SEO and content strategy case study

The strategic challenge

Submerge faced three challenges when revamping this website: making it easy to use, creating a modern, approachable design and offering valuable, accessible content for anyone interested in the standard.

Initially, ISO9001.com was a platform focused on promoting ISO 9001 certification, but it began to underperform significantly due to a lack of engaging content. Our task was to transform the site into a contemporary information hub for businesses considering ISO 9001 certification.

From a UX design and web development standpoint, we were tasked with creating a fresh look that felt friendly and less sales-focused. It was also important to refine the navigation of the website to make it as user-friendly as possible and create logical pathways between pages. Given the site’s informational purpose, simplicity was key.

As we were targeting an audience without extensive knowledge of the ISO 9001 standard, we needed to create new content about a complicated subject matter accessible and easy to understand.

Our SEO strategy involved both on-page and technical tactics to boost search engine rankings and organic traffic. Although the primary focus was on content, some technical improvements were necessary, such as enhancing page loading speed, optimising code and addressing low text-to-HTML ratio pages.

Ultimately, our efforts were aimed at increasing ISO9001.com’s online visibility, so anyone looking for information could find it easily.

Our approach

Submerge started the project by migrating the website to a new web hosting platform that was more robust and technologically advanced. This made for easier implementation of technical SEO changes and simplify progress tracking.

To foster positive brand sentiment and reinforce the website’s new informational purpose, we moved away from the previous dark blue and white colour scheme and the images of busy professionals. Instead, we introduced a softer, more approachable colour palette, colourful illustrations and components with curved edges.

Our goal was to create new content that delivered maximum value for readers and improved the site’s SEO. This included a clear breakdown of ISO 9001 requirements, the certification process and a handy ISO term glossary. We also included downloadable guides which were not only useful but also helped with data capture.

Additionally, Submerge developed an ISO Readiness Tool, which was added to the site. This is a free online resource businesses can use to find out how prepared they are for the ISO 9001 certification process.

SEO was integral throughout the process. Our SEO team collaborated closely with our developers to ensure the website was highly optimised from a technical standpoint, incorporating faster loading speeds, JavaScript optimisation, and rich Schema markup.

The new website content marketing was created with SEO in mind, guided by our keyword strategy and structured for optimal ranking potential. This attention to detail included everything from H1 headings and body copy to image alt texts and meta descriptions.

The result

After launching in December 2024, the performance of the revamped ISO9001.com website has exceeded expectations. By February 2025 the site changes had increased organic traffic by 9,800%. Additionally, we tracked a remarkable 331% growth in total impressions over the same period.

ISO9001.com’s fresh new look has encouraged more businesses to explore the next steps in elevating their operations.

Using WordPress allowed us to effectively reorganise and refine the website’s straightforward structure, making navigation more intuitive and improving loading speeds. As a result, visitors can quickly and easily discover why and how their business should achieve ISO 9001 certification and are directed to Amtivo for their services.