Your 2024/25 social media calendar

Having a great social media presence isn’t just nice to have, it’s crucial for businesses to effectively engage with current and future customers. Platforms are free to use, and with some smart social strategies, you can improve brand awareness, boost customer engagement and collect valuable data on customer preferences. But a casual approach to social content isn’t going to cut it – so how do you stay on track and plan ahead? A social media calendar is a non-negotiable for any business serious about its social presence.

Having a calendar in place for all departments can make sure:

• You show your audience what your business stands for – What causes or events do you care about and support as a company? Let your customers know and find common ground to help create a relationship between you and your audience.
• You’re on top of regular posting – This is essential to maintaining audience engagement and keeping your brand visible and relevant.
• You stay in line with your overall marketing strategy – Effective planning helps you to align your social media with broader marketing goals, product launches, or seasonal events.
• Your content is diverse – A calendar helps you balance different types of content across platforms, whether it’s promotional, educational or just for fun.
• Your team is aligned – For businesses with several team members posting on social, a calendar ensures everyone’s on the same page about what’s being posted and when.
• You’re more efficient – A calendar can help you plan how to allocate resources and prevent you wasting time and money.
• You’re co-ordinated across platforms – Plan messaging across different social platforms and tailor content to each platform’s strengths using the same brand tone of voice.
• It’s easier to track performance – A calendar can ensure you’re organised when it comes to tracking the performance of different content types and posting times.

If you’ve ever felt stressed about your social posts, it’s time to create a content calendar for your business. Last-minute scrambling for ideas not only leads to low-quality content (watch those follower numbers drop) but it can also be a headache for your team. So, do yourself a favour and create a clear roadmap for your brand.

Not sure how to create a buzz on your social platforms? Read our tips to drive social media engagement for businesses

How to create your social media calendar

Social media calendars are often anchored around big events, holidays or trending topics – these offer an opportunity to engage with your audience when they are most active and responsive.

By aligning your content with key events, you can increase visibility, better engage with your followers and enhance your brand’s relevance.

We’ve created a list of some key dates you might include in your own social media calendar. Some or all of these can act as a springboard for you to come up with engaging content ideas that are in line with your organisation and communicated in your tone of voice.

Social success isn’t about simply recognising that these events are happening – it’s crucial that you think about angles for your content that are relevant, unique to your business and will resonate with your customers in particular.

Don’t stop here – add dates, ideas and events to your social calendar that are meaningful and relevant to your business, industry and target market. These might include:

• Important product launches
• Awards events
• Brand-appropriate, seasonal content ideas
• Special announcements or celebrations
• Campaigns

Learn about how to create an editorial calendar for content marketing.

Social Media Calendar – Key Events July 2024 – July 2025

July 2024

First Sunday in July: Godparents Day

2nd July: World UFO Day

4th July: Independence Day (US)

7th July: World Chocolate Day

11th July: World Population Day

15th July: National Give Something Away Day

24th July: International Self-care Day

Fourth Thursday of July: Shiraz Day

August 2024

1st August: Cycle to Work Day

26th August: Summer Bank Holiday

September 2024

Back to school month

5th September: International Day of Charity

6th September: Read a Book Day

10th September: Suicide Prevention Day

13th September: Positive Thinking Day

21st-29th September: International Happiness at Work Week

21st September: International Day of Peace

22nd September: Start of Autumn

23rd-29th September: National Inclusion Week

Third Friday of September: International Grenache Day

23rd September: International Day of Sign Languages

27th September: World Tourism Day

29th September: World Heart Day

30th September: International Podcast Day

October 2024

Black History Month

Breast Cancer Awareness Month

Stoptober

1st October: World Vegetarian Day

2nd October: International Day of Non-Violence

4th October: World Animal Day

5th October: World Teacher Day

5th October: Deadline to register for self-assessment for the HMRC

7th-13th October: National Work Life Week

10th October: World Mental Health Day

11th October: National Coming Out Day

27th October: Daylight saving time ends

29th October: National Cat Day

November 2024

Black Friday month

1st November: World Vegan Day

1st November: Diwali

7th November: Merlot Day

10th November: Remembrance Sunday

11th November: Armistice Day

13th November: World Kindness Day

14th November: World Diabetes Day

19th November: International Men’s Day

20th November: Transgender Day of Remembrance

21st November: World Television Day

29th November: Black Friday

December 2024

AIDS Awareness Month

2nd December: Cyber Monday

3rd December: International Day of Persons with Disabilities

7th December: Small Business Day

10th December: Human Rights Day

12th December: Christmas Jumper Day

25th December: Christmas Day

26th December: Boxing Day

January 2025

Dry January

1st January: New Year

1st January: International Self-Care Day

2nd January: Science Fiction Day

20th January: Blue Monday

24th January: International Day of Education

25th January: Burns Night

26th January: Australia Day

29th January: Chinese New Year

February 2025

LGBTQ+ Month

4th February: World Cancer Day

14th February: Valentine’s Day

20th February: Love Your Pets Day

March 2025

Women’s History Month

1st March: St David’s Day

3rd-9th March: British Pie Week

4th March: Shrove Tuesday

4th March: Organise your Home Office Day

5th March: Ash Wednesday

6th March: World Book Day

7th March: Employee Appreciation Day

8th March: International Women’s Day

17th March: St Patrick’s Day

18th March: Global Recycling Day

20th March: First Day of Spring

20th March: International Day of Happiness

21st March: Red Nose Day

30th March: British Summertime starts

30th March: Mother’s Day

April 2025

Stress Awareness Month

World Autism Acceptance Week

1st April: April Fools Day

2nd April: National Walking Day

2nd April: World Autism Awareness Day

14th April: Garden Day

18th April: Good Friday

20th April: Easter Sunday

21st April: National Tea Day

22nd April: Earth Day

23rd April: St George’s Day

May 2025

1st May: May Day

4th May: Star Wars Day

5th May: Early May Bank Holiday

6th May: The second anniversary of King Charles’ coronation

11th May: Eat What You Want Day

13th May: World Cocktail Day

14th May: National Biscuit Day

16th May: International Day of Light

17th May: World Baking Day

20th-24th May: RHS Chelsea Flower Show

20th May: World Bee Day

26th May: Spring Bank holiday

June 2025

First Sunday in June: International Cancer Survivor Day

1st June: Global Day of Parents

2nd June: Leave the Office Early Day

3rd June: World Bicycle Day

4th June: National Cheese Day

4th June: Global Running Day

5th June: World Environmental Day

8th June: World Ocean Day

14th June: Global Wellness Day

14th June: World Blood Donor Day

15th June: Father’s Day

July 2025

11th July: World Population Day

15th July: Give Something Away Day

27th July: Parents Day

30th July: International Friendship Day

As events can sometimes move or change, always check key dates on your social media calendar.

Want high-performing, on-brand, engaging content? Find out about Submerge’s content marketing services.