Having a great social media presence isn’t just nice to have, it’s crucial for businesses to effectively engage with current and future customers. Platforms are free to use, and with some smart social strategies, you can improve brand awareness, boost customer engagement and collect valuable data on customer preferences. But a casual approach to social content isn’t going to cut it – so how do you stay on track and plan ahead? A social media calendar is a non-negotiable for any business serious about its social presence.
Having a calendar in place for all departments can make sure:
- You show your audience what your business stands for – What causes or events do you care about and support as a company? Let your customers know and find common ground to help create a relationship between you and your audience.
- You’re on top of regular posting – This is essential to maintaining audience engagement and keeping your brand visible and relevant.
- You stay in line with your overall marketing strategy – Effective planning helps you to align your social media with broader marketing goals, product launches, or seasonal events.
- Your content is diverse – A calendar helps you balance different types of content across platforms, whether it’s promotional, educational or just for fun.
- Your team is aligned – For businesses with several team members posting on social, a calendar ensures everyone’s on the same page about what’s being posted and when.
- You’re more efficient – A calendar can help you plan how to allocate resources and prevent you wasting time and money.
- You’re co-ordinated across platforms – Plan messaging across different social platforms and tailor content to each platform’s strengths using the same brand tone of voice.
- It’s easier to track performance – A calendar can ensure you’re organised when it comes to tracking the performance of different content types and posting times.
If you’ve ever felt stressed about your social posts, it’s time to create a content calendar for your business. Last-minute scrambling for ideas not only leads to low-quality content (watch those follower numbers drop) but it can also be a headache for your team. So, do yourself a favour and create a clear roadmap for your brand.
Not sure how to create a buzz on your social platforms? Read our tips to drive social media engagement for businesses
How to create your social media calendar
Social media calendars are often anchored around big events, holidays or trending topics – these offer an opportunity to engage with your audience when they are most active and responsive.
By aligning your content with key events, you can increase visibility, better engage with your followers and enhance your brand’s relevance.
We’ve created a list of some key dates you might include in your own social media calendar. Some or all of these can act as a springboard for you to come up with engaging content ideas that are in line with your organisation and communicated in your tone of voice.
Social success isn’t about simply recognising that these events are happening – it’s crucial that you think about angles for your content that are relevant, unique to your business and will resonate with your customers in particular.
Don’t stop here – add dates, ideas and events to your social calendar that are meaningful and relevant to your business, industry and target market. These might include:
- Important product launches
- Awards events
- Brand-appropriate, seasonal content ideas
- Special announcements or celebrations
- Campaigns
Learn about how to create an editorial calendar calendar for content marketing.
Social Media Calendar – Key Events July 2024 – July 2025
July 2024
First Sunday in July: Godparents Day
2nd July: World UFO Day
4th July: Independence Day (US)
7th July: World Chocolate Day
11th July: World Population Day
15th July: National Give Something Away Day
24th July: International Self-care Day
Fourth Thursday of July: Shiraz Day
August 2024
1st August: Cycle to Work Day
26th August: Summer Bank Holiday
September 2024
Back to school month
5th September: International Day of Charity
6th September: Read a Book Day
10th September: Suicide Prevention Day
13th September: Positive Thinking Day
21st-29th September: International Happiness at Work Week
21st September: International Day of Peace
22nd September: Start of Autumn
23rd-29th September: National Inclusion Week
Third Friday of September: International Grenache Day
23rd September: International Day of Sign Languages
27th September: World Tourism Day
29th September: World Heart Day
30th September: International Podcast Day
October 2024
Breast Cancer Awareness Month
Stoptober
1st October: World Vegetarian Day
2nd October: International Day of Non-Violence
4th October: World Animal Day
5th October: World Teacher Day
5th October: Deadline to register for self-assessment for the HMRC
7th-13th October: National Work Life Week
10th October: World Mental Health Day
11th October: National Coming Out Day
27th October: Daylight saving time ends
29th October: National Cat Day
November 2024
Black Friday month
1st November: World Vegan Day
1st November: Diwali
7th November: Merlot Day
10th November: Remembrance Sunday
11th November: Armistice Day
13th November: World Kindness Day
14th November: World Diabetes Day
19th November: International Men’s Day
20th November: Transgender Day of Remembrance
21st November: World Television Day
29th November: Black Friday
December 2024
AIDS Awareness Month
2nd December: Cyber Monday
3rd December: International Day of Persons with Disabilities
7th December: Small Business Day
10th December: Human Rights Day
12th December: Christmas Jumper Day
25th December: Christmas Day
26th December: Boxing Day
January 2025
Dry January
1st January: New Year
1st January: International Self-Care Day
2nd January: Science Fiction Day
20th January: Blue Monday
24th January: International Day of Education
25th January: Burns Night
26th January: Australia Day
29th January: Chinese New Year
February 2025
LGBTQ+ Month
4th February: World Cancer Day
14th February: Valentine’s Day
20th February: Love Your Pets Day
March 2025
Women’s History Month
1st March: St David’s Day
3rd-9th March: British Pie Week
4th March: Shrove Tuesday
4th March: Organise your Home Office Day
5th March: Ash Wednesday
6th March: World Book Day
7th March: Employee Appreciation Day
8th March: International Women’s Day
17th March: St Patrick’s Day
18th March: Global Recycling Day
20th March: First Day of Spring
20th March: International Day of Happiness
21st March: Red Nose Day
30th March: British Summertime starts
30th March: Mother’s Day
April 2025
Stress Awareness Month
World Autism Acceptance Week
1st April: April Fools Day
2nd April: National Walking Day
2nd April: World Autism Awareness Day
14th April: Garden Day
18th April: Good Friday
20th April: Easter Sunday
21st April: National Tea Day
22nd April: Earth Day
23rd April: St George’s Day
May 2025
1st May: May Day
4th May: Star Wars Day
5th May: Early May Bank Holiday
6th May: The second anniversary of King Charles’ coronation
11th May: Eat What You Want Day
13th May: World Cocktail Day
14th May: National Biscuit Day
16th May: International Day of Light
17th May: World Baking Day
20th-24th May: RHS Chelsea Flower Show
20th May: World Bee Day
26th May: Spring Bank holiday
June 2025
First Sunday in June: International Cancer Survivor Day
1st June: Global Day of Parents
2nd June: Leave the Office Early Day
3rd June: World Bicycle Day
4th June: National Cheese Day
4th June: Global Running Day
5th June: World Environmental Day
8th June: World Ocean Day
14th June: Global Wellness Day
14th June: World Blood Donor Day
15th June: Father’s Day
July 2025
11th July: World Population Day
15th July: Give Something Away Day
27th July: Parents Day
30th July: International Friendship Day
As events can sometimes move or change, always check key dates on your social media calendar.
Want high-performing, on-brand, engaging content? Find out about Submerge’s content marketing services.
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