CONTENT MARKETING AGENCY

Content marketing.We're on the same page.

As a content marketing agency, we know there’s more to content than just filling space on a website. Get noticed and show your target audience that you can confidently provide them with the information they need.

Content audits and analysis

Professional, expert, in-depth analysis of your content and how to improve it.

Content strategy

High performing, on-brand, engaging content from our 100% UK-based content team.

Content creation

From blogs and social posts to guides and landing pages – 100% credible content.

Editorially focused

Submerge's team has spent decades creating content for media, brands and businesses.

We’re a leading content marketing and SEO agency in Hertfordshire.

We’re different to most SEO and content marketing agencies. Our content marketing services team includes professional editors, journalists, photographers and designers who work with some of the biggest media and consumer brands in the UK.

That means we know content. We don’t settle for thin, poor-quality content that simply ticks a box. Instead, we create unique, editorially-driven content that brings your brand to life for your customers, attracts relevant new leads, and builds brand credibility and trust.

Content marketing works. Over 90% of B2B marketers use content marketing to reach customers and 86% of B2C marketers think content marketing is a key strategy. Businesses with blogs get 126% more lead growth than businesses without – and content marketing results in conversion rates six times higher than other methods.

We have a unique content creation and approval pipeline that ensures we deliver high-quality, well-researched and authentic content that is tailored for your customers. From blog writing services to full site-wide content creation, and everything in between, we know how content marketing builds your business.

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner providing professional, tailored and high-performing SEO services.

WP Engine Agency Partner

We’re a fully Certified WP Engine Agency Partner, designing and building websites optimised for search.

Cyber Essentials Certified

We’re Cyber Essentials certified and part of HMG’s Communication Marketplace for UK public procurement.

We work with brilliant brands

Content Strategy

We transform content from humdrum to content with purpose. In-depth research, competitor analysis, traffic and engagement assessment. The result? A clear content plan on what content to create, how to structure it and how to deliver it for maximum impact.

From types and topics to focus on, blog articles to create, landing pages to build and multi-channel content delivery across web, social, podcasts, webinars, offline and video – our content marketing is fully 360.

Content with purpose
Competitor research

Content calendars
Content KPIs & goals

Content Audit

Want to make your content perform better? We assess your existing content across channels – from web page to social post. We discover what’s working, what needs to be improved and identify bloat and poor-performing content across your marketing channels.

Our data-led approach shines a light on high-converting content, identifies content gaps, and gets your content fighting fit to engage your customers and boost your brand.

Traffic & engagement
Content analysis

100% UK content experts
Data-led analytics

Content Audits

Blog Writing Services

Regular, authoritative content uploaded and posted to your website– delivering daily or weekly posts surgically aimed at driving organic traffic growth and conversion.

We’re blogging experts. We’ve written for newspapers, magazines, websites and broadcast. We’ve created thousands of in-depth, long form authoritative blogs for consumer brands, business to business sites and government bodies.

100% UK-based writers
All sectors and industries

Technical & B2B content
Interviews and guides

Blog Writing Services

Copywriting

Effective copywriting. It’s the difference between existing and thriving. Following or leading. Creating emotion or eliciting a shrug. Connect with your customers Submerge’s copywriting services – purposeful, powerful writing that brings your brand to life.

We’ve worked with start-ups and SMEs to global brands and government. We cover every sector imaginable (and then some). Our team includes brand experts, copywriters, editors and influencers. The result? Powerful, on-brand, perfectly tailored content that wins hearts, minds and engagement.

Professional copywriting
Created by real humans

100% in-house UK team
All sectors and audiences

Copywriting

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We're a UK content marketing agency that understands the power that content holds in attracting, engaging and winning customers.

Navigating the competitive world of content marketing is difficult. Not everyone’s content needs are the same. That’s where we step in. We’re a Hertfordshire-based content marketing agency that harnesses the power of strategic storytelling to elevate your brand above competitors and deliver messages that are what your target audience wants.

45%

Of all businesses are increasing their content output across channels in 2023.

88%

Of content marketers are increasingly utilising SEO practices for digital content.

More leads are generated through content marketing than outbound marketing.

90%

Of B2B marketing professionals use content marketing to reach customers.

Source SEMrush, HubSpot, CMI

"Content has always been very high quality."

Mark Pitt, British Business Bank

We are a content marketing agency near London, specialising in creating unique content solutions that are tailored to your brand’s unique goals.

Our team of professionals, from content strategists to storytellers, is committed to delivering impactful content that drives engagement, increases brand visibility, and fuels business growth. Partner with us, and we’ll help you disrupt the digital landscape.

Content marketing is vital to digital success, building trust, customer loyalty, brand reputation and driving website traffic – 82% of marketers actively use content marketing strategies.

As a content marketing agency, we understand that by consistently delivering valuable, relevant content. Whether it’s through a blog, website, infographics, social media, or downloadable resources, businesses can engage their target audience, encouraging them to spend more time and guiding them towards conversion.

Content marketing is crucial for SEO success, with search engines favouring websites with high-quality, regularly updated content, improving the site’s visibility in SERP.

Grow organic traffic at scale

Expand commercial keywords

Increase search ranking visibility

Great content not only attracts people to your brand but also increases your online visibility.

A successful SEO content marketing strategy will boost your rankings in the search engine results pages (SERPs), ultimately driving more organic traffic to your site. Google favours fresh, helpful content, and the more high-quality, relevant content you create, the easier it is to cut through the noise. It’s a win-win: you help your audience, and they help you grow your business.

Content marketing provides a wide range of benefits that can dramatically impact your business.

By delivering high-quality, relevant content, you demonstrate your expertise and provide value to your customers while also boosting customer trust and improving visibility. A strategic content marketing campaign can guide potential customers through the sales funnel, providing them with the information they need to make a purchase decision and to make you those coveted conversions and leads.

Create engaging, effective content.
Reach more customers over more channels.
Boost customer loyalty and trust.

Our Content Marketing Services

Blog Writing

Regular, authoritative content uploaded and posted to your website - delivering daily or weekly posts surgically aimed at driving organic traffic growth and conversion.

Copywriting

Connect with your customers with Submerge’s copywriting services – purposeful, powerful writing that brings your brand to life – created by our in-house UK copywriting team.

Content Audits

Deep, analytical content audits across web, social and offline. Our content experts assess on-page, structure, traffic, engagement and effectiveness for a better content foundation.

Content Strategy

We build comprehensive content strategies that work across channels. Competitor, content gap analysis and market insights to optimise content reach and effectiveness.

Social Media Posts

Get talking with your customers on social - our always-on social media campaigns include Facebook, X, LinkedIn, Instagram and more, including planning, creating, posting and social analytics.

Articles and Features

Professionally researched, written and edited articles and features by skilled journalists and editors for use across websites, social, newsletters, magazines and PR.

Website Content

From helpful and engaging content to SEO landing pages - transform your website into the go-to place for your customers to find, read and engage with relevant content.

Interviews and Case Studies

Bring your brand story to life with interviews and case studies – from leading lights in the industry to compelling customer stories – we create memorable interviews.

SEO Content

We create content that ranks highly in search. Backed with in-depth data, market and competitor analysis, we create SEO content that people search for, engage with and convert from.

SEO Keyword Research

Stop guessing and start winning. We assess and identify keyword opportunities and competitive gaps. We optimise content to rank for 'must win' high-value commercial keywords.

Photography and Video

Brilliantly shot photography and video - from scenic to studio - ideal for everything from websites to catalogues, all shot by leading photographers and professional studios.

International Content

We work with international brands delivering multilingual content across a range of channels. Full translation services at ISO 17001 standard, with technical translation services by humans.

Content marketing FAQs.

What is content marketing?

Content marketing is a marketing approach that involves the strategic production and sharing of content created for a specific target audience. In order to gain the desired outcome, the content needs to be relevant, shareable and valuable to the target audience.

The aim of content marketing is to provide target audiences with resources that encourage brand trust and loyalty in our customers that translates into higher engagement, increased lead generation and improved SEO scores.

What does a content marketing agency do?

A content marketing agency works with businesses to plan and create effective and robust content marketing strategies, and then executes them.

They will typically research competitor content, create original content, optimise existing content for maximum impact, and monitor the progress of the strategy to see if they are on track to meet the set goals or if adjustments are needed.

How do I choose a content marketing agency?

Finding the right content marketing agency can feel like a daunting task, especially if you are unsure about what you want to achieve through content marketing or how you could do it. But finding the right one for you can have a significant positive effect on your business.

When choosing a content marketing agency, here are a few factors to consider:

Relevant experience – Look for an agency that has experience in your industry. This ensures they understand your market, customers, and the challenges you might face.

Portfolio – Reviewing their portfolio can be a simple way to understand the quality of an agency’s work. Look for examples of content that are similar to what you may need.
Strategy – The agency should be able to provide a clear strategy, explaining how they would approach your project and achieve your goals.
Services – Ensure they offer the full range of content marketing services you require, such as blog posts, social media, SEO, infographics, and more.
Performance metrics – The content marketing agency should use key performance indicators (KPIs) to measure success and be able to explain these metrics to you.
Budget – Some agencies outline their prices on their website, or offer free quotes to potential customers depending on what content marketing services they need. Consider exploring their prices and compare them to your marketing budget to see if they fit.

What are the types of content marketing?

There is a wide range of content formats that may be included in your content strategy.

Here are some of the most common types of content marketing that Submerge creates for its clients:

Blog posts – articles are often used to educate your target audience about industry trends, company updates, and other relevant topics.
Case studies – showcase success stories with detailed analysis of the process and results of a project.
Email newsletters – sending regular emails to your subscribed list containing company news and curated content keeps your followers informed.
How-to guides – step-by-step instructions on how to achieve something specific can give users practical tips and advice.
eBooks and whitepapers – long-form content that delves deeper into a certain topic can generate valuable leads by collecting contact details in exchange for the content.
Infographics – visual representations of data can make complex information easier to understand. They are also extremely shareable.
Interactive content – quizzes, polls, and calculators are an effective way to actively engage users.
Social media posts – creating shareable content on social media platforms, such as Facebook, Instagram, Twitter, and Pinterest, can help increase your brand awareness.
Videos – from product demos and tutorials to interviews and storytelling, video content is an accessible way to interact with your target audience.
User-generated content (UGC) – content created by customers, such as reviews and testimonials, is an effective way to highlight your brand’s achievements.

The type of content you employ in your strategy should align with your audience’s preferences and your brand’s goals. It should also be suitable for your chosen distribution channel to maximise engagement.