BLOG WRITING SERVICES

Blog writing services.Build trust & authority.

Blogs are more than just a way to take up space on your website – Submerge’s blog writing services can help offer target audiences insight into your expertise, boost SEO and grow traffic to your site.

Blog strategy & planning

We focus in on what blog topics to cover, what keywords to target, and the best blog structure and content.

Blog writing and delivery

We write brilliant, long-form, expert blogs that drive traffic growth and surface you brand expertise to customers.

Blog optimisation

Low traffic? Poor engagement? We cost-effectively turn tired blogs into lead magnet success stories.

Blog management

We plan, schedule, post and track blog performance. We're a WPEngine Certified WordPress agency.

SEO and content. Together at last. Our blog content powers organic traffic.

Submerge’s blog writing services combine creativity with SEO best practices to create engaging, insightful and Google Search-friendly blog content. Whether you want to actively want to begin customer conversions, or you think your business website is just missing something, our team can help with every step, from back-end building to blog optimisation.

We create blogs that drive organic traffic to your website through content that meets the needs of your target audience – guides, Q&As, how-tos and listicles. That organic traffic then converts into new leads and conversions thanks to your expert insights and know-how. No wonder consistent blogging can lead to a 67% increase in lead generation.

Blog content writing services can enhance your website’s performance, driving high-quality organic traffic to your site through effective SEO-centric content. Attracting visitors via a blog can also significantly enhance user engagement. Its versatility allows you to create a wide range of content, from informative articles to opinion pieces, tutorials, and more. It’s an essential component of a successful content marketing strategy.

Using real-time search data data on what your target audience wants to know, we can help your business deliver content that resonates with them and brings you one step closer to achieving your business goals.

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner – giving you a fast track to tried and tested SEO experts.

WP Engine Agency Partner

We’re a Certified WP Engine Agency Partner delivering professional SEO-ready web development at scale.

Cyber Essentials Certified

We’re Cyber Essentials certified and part of HMG’s Communication Marketplace for UK public procurement.

We work with brilliant brands

Blog Planning & Strategy

To support your business objectives, your business blog needs a strong content strategy and plan. Our bespoke blog content strategy not only embraces your brand ethos but also targets your specific audience demographics, promising higher conversion rates.

We can custom-tailor and optimise your content using competitor research, online search data, and SEO insights to maximise online visibility. We follow a systematic process, defining the type, frequency, and promotional activities of blog content that aligns precisely with your business goals and caters to your audience’s needs.

Kick-start your blog and keep your readers coming back for more.

100% UK-based in-house blogging team.
Expert writers, journalists and editorial staff.
Certified SEMrush Partner Agency.

Blog Writing

A blog can be a powerful content marketing tool for many businesses, regardless of their size or industry.

Blog writing is a crucial part of content marketing and SEO strategies for many businesses, with well-written, relevant blog posts driving traffic and improving a website’s SEO scores.

The content we produce, informed by real-time SEO and target audience behaviour data, can increase leads and establish you as an authority in your industry.

From in-depth industry insights to how-to guides, listicles and business news, our blog writing services can help you harness all blog writing benefits for the long term in a cost-effective way.

Blog Platform Management

Managing a blog can be a time-consuming and technical responsibility, with there being more to it than simply clicking “Publish”.

Our content management team can take care of everything, from creating engaging, SEO-optimised content to scheduling and optimising weekly posts.

We handle all technical aspects, ensuring a smooth blog operation by tracking blog performance and making data-driven adjustments, as well as looking after the health of your blog and fixing any technical issues.

Our goal is to maximise your blog’s potential as a tool for enhancing your online presence, boosting customer engagement and driving business growth.

Certified SEMrush Partner Agency.
WP Engine Certified Partner Agency.
WordPress and CMS blog platform experts.

Blog Optimisation

Although many businesses run blogs full of valuable insights and information, they may not be reaching their full potential.

Ensuring your blog is reaching its maximum potential both content-wise and technically is key. This includes showing up in relevant SERPs, showing up when relevant keywords are being searched for, and ensuring the blog platform allows for optimum UX.

We’re dedicated to transforming your blog into a powerful tool for customer engagement.

By optimising your blog content and platform, we can ensure your blog posts reach your target audience, through incorporating relevant keywords and appropriate meta tags and updating information and content structure for maximum readability, lead generation and SEO results.

Start a project with us

Start a new chapter with our blog writing services!

A well-written blog isn’t just about sharing information – it’s about telling a story.

A blog can be the difference between blending in and standing out in a crowded marketplace. Regardless if it’s part of a wider content marketing strategy or standalone, a blog can serve as a cost-effective marketing tool that helps to accelerate your business growth.

45%

Of businesses are increasing their digital content output – including blogs – in 2023.

29%

Increase in digital marketers incorporating effective SEO strategies for a business blog.

55%

Increase in website visitors for businesses that have a regularly updated blog.

56%

Of digital marketers describe blogging as an effective digital marketing strategy.

Source SEMrush, HubSpot, HubSpot

"Submerge are great at creating authentic, effective content that drives SEO performance."

Tim Pethick, Founder, Zero Zilch Zip

Professional blog writing services – tailored to you, written by us.

Our expert blogging team include writers, editors and journalists who have written for major US and international publications. That means we know content – and we create blogs that are a cut above.

Bring your brand to life.
Connect with case studies.
Demonstrate your expertise.

Whether you’re looking to educate your audience, establish your brand as a thought leader, or boost your online presence, blog content is a proven way to build authority and trust. Regularly posting authoritative, relevant content to your website enables you to build your online presence, grow a following of avid readers and loyal customers, and collaborate with influencers in your industry. Invite your customers on the journey and lead the way.

It’s a vital plank in an effective SEO strategy. Google wants to connect users with brilliant content that adds value to them, provides expert advice and helps them get closer to your brand.

Copywriting - FAQs

Does my business need a blog?

It isn’t essential for your business to publish a blog – but it can help.

However, a blog can provide your business with a number of benefits that can make it easier to reach business goals. These benefits can include:

Improved SEO – Regularly updated, high-quality content with relevant keywords can improve your website’s SEO score and visibility, driving more organic traffic to your site.
Establish authority – By sharing expert advice, industry insights and thought leadership content, a blog can help establish your business as an authority.
Customer engagement – Blogs provide a space to engage with customers in a more informal, personal way, allowing you to foster stronger relationships.
Lead generation – With strategic calls to action, a blog can be a powerful tool for generating leads and driving sales.
Brand awareness – Consistently posting engaging content can increase brand awareness, keep your business top-of-mind for readers, and attract a broader audience.
Customer insight – Through comments and engagement metrics, blogs can help inform your marketing strategy through audience insights.
Support marketing efforts – Blog content can be repurposed for social media and other marketing channels, amplifying your efforts across platforms.

What's the difference between a blog post and an article?

Although they may read very similarly, there are some differences between a blog post and an article.

The main difference between a blog post and an article is the format and intent. A blog post is usually shorter (between 300-1,000 words), more informal and conversational in tone, and is intended to engage and entertain the reader. It typically includes images, videos, and other multimedia elements to make the reading experience more engaging.

Whereas an article is usually longer (1,000-1,500 words), more formal and factual in tone, and is intended to inform and educate the reader. It typically includes research, statistics, and quotes from experts to provide evidence and support for the topic being covered.

Our blog writing services including full content planning, structure, content calendars and creating content to the right length.