Why brand stories matter – creating content that connects
How can storytelling help when you're creating content for…
Customer loyalty – 6 effective ways content boosts loyalty
Boost customer loyalty to increase customer retention and…
Submerge joins the Content Marketing Association
We're proud to announce that we have joined the Content…
Pull marketing: why engaging customers pays dividends
Learn how pull marketing can attract and engage customers,…
Content marketing techniques brands can learn from publishers
Five content marketing techniques that publishers have…
6 reasons why business needs content marketing
Six reasons why content marketing works for businesses -…
Data vs creativity – is Sir John Hegarty right?
Brands are risk adverse. Ads are boring. Creative marketing…
GDPR – content strategies to win and retain customers
Get ahead of GDPR. Essential content marketing strategies…
How to create an editorial calendar for content marketing
A content calendar is an essential tool for marketing…
5 ways to keep your company blog relevant to customers
If your company blog is looking a little unloved and in…