10 best Domain Authority checkers

Understanding your website’s Domain Authority is crucial for improving your search engine rankings and outshining your competitors. Using a reliable Domain Authority checker can provide valuable insights into your site’s standing and highlight areas for improvement – but with so many out there, how can you find the right one for you?

Read on to discover the 10 best Domain Authority checkers that will fulfil your SEO needs and boost your online presence.

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What is Domain Authority?

Domain Authority (DA) is a metric developed by Moz to predict how well a website will rank on search engine result pages. It scores websites on a scale from 1 to 100, with higher scores indicating a greater ability to rank.

DA is calculated by evaluating several factors, including the number of linking root domains and the total number of inbound links. While not a direct ranking factor used by Google, DA provides valuable insights into a site’s competitive strength.

It acts as a comparative tool, helping businesses understand their website’s position relative to competitors in search engine visibility.

Why is Domain Authority important?

Domain Authority is crucial because it offers a snapshot of a website’s potential to rank in search results. A higher DA suggests a greater likelihood of attracting organic traffic, which can lead to increased brand visibility and customer acquisition.

Monitoring DA provides valuable insights into the effectiveness of your SEO strategies, highlighting areas of success and in need of improvement. By focusing on increasing DA, businesses can enhance their online presence and competitiveness.

It also helps in benchmarking against industry competitors, guiding strategic decisions in content creation and link-building efforts to improve overall search engine performance.

Top 10 Domain Authority checkers

1. Moz Link Explorer

Moz Link Explorer is the original tool for assessing Domain Authority, providing a comprehensive analysis of your website’s link profile.

This tool offers insights into linking root domains, top pages and new or lost links, which are crucial for understanding how your site is perceived by search engines. Additionally, Moz includes a Spam Score feature, which helps identify potentially harmful links that could negatively impact your site’s ranking.

While Moz allows some free access to its features, full functionality requires a paid subscription. The tool is highly recommended for those serious about their SEO strategy, offering detailed reports and competitive analysis.

2. Ahrefs

Ahrefs offers a robust suite of SEO tools with its Site Explorer providing a Domain Rating metric similar to DA.

Ahrefs is well-regarded for its extensive database, offering detailed insights into backlinks, referring domains and organic search traffic. Its competitive analysis features help you understand how your site stacks up against others in your industry.

Known for its user-friendly interface, Ahrefs is ideal for both beginners and seasoned professionals. The platform is primarily a paid tool, though it offers trials and some limited free features, making it accessible for those beginning to explore SEO opportunities.

3. SEMrush

SEMrush is a multifaceted SEO platform that includes a Domain Overview tool for assessing authority-like metrics. It provides detailed insights into backlinks, organic search performance and competitive positioning, making it invaluable for comprehensive SEO strategies.

SEMrush’s comprehensive analytics, coupled with its user-friendly interface, make it a popular choice for businesses of all sizes.

While SEMrush is a paid service, it offers a free trial for new users, allowing them to explore its wide range of features before committing to a subscription.

(Submerge is proud to be a certified SEMrush Agency Partner.)

4. Majestic

Majestic focuses on link intelligence, using metrics like Citation Flow and Trust Flow to evaluate domain strength. Its Site Explorer tool provides a detailed backlink profile, highlighting referring domains and anchor text distribution.

Majestic’s unique features make it especially useful for understanding the quality and influence of your backlinks.

The platform is primarily a paid tool, though it offers limited free access to basic features, providing a glimpse into its capabilities for those new to SEO analytics.

5. Ubersuggest

Ubersuggest by Neil Patel offers a free tool for checking Domain Authority alongside other SEO metrics.

It provides valuable insights into backlinks, top pages, and keyword rankings, with an emphasis on user-friendly design, making it ideal for small businesses and beginners.

Ubersuggest offers both free features and more extensive insights through a paid subscription, catering to a wide audience looking to enhance their SEO tactics without a steep learning curve.

6. OpenLinkProfiler

OpenLinkProfiler is a free tool that specialises in backlink analysis, offering detailed insights into your website’s link profile and Domain Authority.

It provides users with information about the number of active backlinks, linking domains and the freshness of links, which can be crucial for maintaining an up-to-date link-building strategy. It also features a Link Disinfection tool that helps identify and remove harmful links that could negatively impact your DA.

Its user-friendly interface makes it accessible for beginners, while its comprehensive data appeals to seasoned SEO professionals. While the tool itself is free, users can gain access to more advanced features and reports by signing up for a paid subscription to SEOprofiler.

This makes OpenLinkProfiler a cost-effective choice for businesses looking to enhance their SEO efforts without significant financial investment.

7. SerpStat

SerpStat offers a comprehensive SEO analysis platform with tools for checking Domain Authority.

It provides insights into backlinks, keyword rankings and site audits, making it a versatile tool for SEO professionals. SerpStat’s user-friendly interface and detailed analytics make it suitable for both beginners and experienced users.

The platform is a paid tool but offers a free trial, allowing users to explore its full range of features before making a purchasing decision.

8. SE Ranking

SE Ranking is a comprehensive, cloud-based SEO platform offering a wide range of tools, including a Domain Authority checker.

It provides a detailed analysis of your website’s backlinks, keywords and overall SEO performance. The platform excels in delivering competitor analysis, allowing users to compare their domain authority with that of rivals, which is crucial for strategic planning. SE Ranking also offers rank tracking, website audits and keyword suggestion tools, making it an all-in-one solution for SEO professionals.

This versatility makes it suitable for both individual marketers and large teams. SE Ranking operates on a subscription model, offering tiered pricing plans based on the level of service required. Although it is a paid platform, SE Ranking offers a 14-day free trial, allowing users to explore its features before committing to a subscription.

9. Rank Signals

Rank Signals offers a free tool to check Domain Authority and provides a detailed view of backlink profiles.

It highlights dofollow and nofollow links, along with competitor insights, making it a useful tool for identifying link-building opportunities and conducting competitive analysis.

Rank Signals is particularly beneficial for businesses looking to refine their link-building strategies and enhance their online visibility.

10. Linkody

Linkody provides an easy-to-use platform for monitoring backlinks and assessing Domain Authority.

It offers insights into link status, anchor text and domain metrics, making it a comprehensive tool for those focused on improving their link-building strategies.

Linkody is a paid tool but offers a free trial for new users, making it accessible for businesses looking to enhance their SEO efforts with in-depth link analysis and monitoring.

So what now?

Now you have all this valuable, in-depth data about your business’s online performance thanks to using a domain authority checker, what are you going to do with it?

Here’s a few things you could do with that data to boost your DA score:

• Publish high-quality content: Regularly create valuable, relevant content that attracts natural backlinks.
• Acquire quality backlinks: Focus on earning links from reputable, industry-related websites.
• Optimise on-page SEO: Ensure proper use of keywords, meta tags and clean URL structures. Discover our on-page SEO services.
• Strengthen internal linking: Create a robust internal linking structure to improve site navigation and distribute link equity across pages.
• Enhance user experience: Improve site speed, mobile compatibility and navigation for better user engagement.
• Perform regular SEO audits: Identify and fix technical issues, broken links and outdated content.
• Engage on social media: Promote content and drive traffic, indirectly boosting link-building opportunities.
• Monitor and disavow toxic links: Regularly check your backlink profile and remove harmful links to maintain site integrity.

If you don’t know where to begin, or simply don’t have the man power to make all these actions a reality, don’t worry – book a free consultation with us and let’s work together to make your SEO efforts work for you.