COPYWRITING SERVICES

Although they are both key elements involved in digital and content marketing, copywriting and content writing have very different aims and require differing approaches.

Copywriting aims to persuade and compel the reader to take a specific action. This might be making a purchase, signing up for a newsletter or booking a consultation. The language used in copywriting tends to be punchy, engaging, and highly persuasive, focusing on the benefits and the unique value of your specific product or service in relation to the reader’s emotions and needs.

Content writing is about providing value to the reader through informative, educational or entertaining content. Its goal is to engage the reader and build a relationship with them while establishing authority or credibility over time. Content writing might involve creating blog posts, articles, guides and whitepapers.

The short answer is – everyone!

Regardless of the product or service you’re selling, the industry you are in and the type of organisation you are, copywriting services can benefit you in a number of ways, from increasing conversion rates, to building brand identity, to boosting SEO rankings.

We successfully provide copywriting services to a number of organisations across numerous industries, from beverages to corporate compliance, so you know our copywriting team can take on any challenge you have.

Simply put, copywriting is the craft of writing text for various forms of marketing communications. It’s about creating persuasive, appealing, and engaging content to attract prospective clients or customers. This content could be anything from website copy, email marketing campaigns, blog posts, social media updates, to advertisement scripts and more.

The principal goal? To drive people to take specific action, like purchasing a product, subscribing to a service, or just raising awareness about a particular issue or cause.

An effective piece of copy doesn’t just sell, it tells a story, it informs and it inspires. It’s the compelling voice of a brand, interacting with consumers in meaningful and memorable ways.

At the core, copywriters create, modify and plan words that are used in advertisements, digital content, print materials and other marketing communications. We’re professionals with an exceptional mastery over the language, able to harness its power to convince, captivate and communicate.

One of a copywriter’s key responsibilities is to understand our client’s brief thoroughly. This involves dissecting your needs, deciphering your objectives and translating this understanding into compelling words. A good deal of research is often required at Submerge to gather all the necessary information about your product or service, target audience demographics, your industry and your competitors.

Once done, copywriters use this information to develop an effective communication strategy. This includes defining the tone of voice, style and narrative that will resonate best with the target audience and align with the brand’s personality and goals.

The actual writing process is where the magic happens. Here, our copywriters create engaging and persuasive content for a variety of marketing materials. This could include writing for websites, crafting emails for marketing campaigns, developing scripts for radio or video adverts, writing blog posts, creating social media updates and even concocting catchy slogans.

But it’s not just about writing. Substantial time is spent reviewing and editing to ensure that the copy is not only grammatically perfect but also hits the mark in terms of engaging and persuading the target audience. Our copywriters ensure that the written content aligns perfectly with the brand voice as well as the chosen marketing strategy, creatively delivering the brand’s message in the most impactful way possible.

Copywriters also need to be adept at SEO strategies – and our team works closely with our in-house SEO teams. They must incorporate relevant keywords seamlessly into their writing to help their client’s content rank higher in search engine results, driving more organic traffic to their website or blog.

Our copywriters often work closely with graphic designers, marketing managers and digital strategists to create cohesive and effective marketing campaigns. This collaboration requires excellent communication and teamwork skills.