SEO for financial services - featured image

SEO for financial services

SEO FOR FINANCIAL SERVICES

Bank on more leads with SEO for financial services

Be the trusted financial expert clients find first online - financial SEO is your secret weapon to standing out as an IFA. That's what we deliver.

What We Do

Turn searches into financial clients

Financial SEO without direction is like trying to invest without understanding the market – it wastes time and opportunities. Our tailored SEO services help financial firms stand out where it matters most: in front of the clients actively searching for your expertise. With precise strategies designed for the financial sector, we don’t just increase visibility – we drive meaningful inquiries and build the trust that’s critical for long-term success.

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Drive trust and growth with compliant SEO for financial advisors.

SEO for financial services isn’t just about ranking higher – it’s about building trust and connecting with clients who need what you offer.

In a competitive and heavily regulated industry like finance, your website has to do more than just show up in search. It needs to meet strict standards of what Google calls 'Your Money or Your Life' (YMYL) sites – pages that could potentially impact the future happiness, health, financial stability or safety of users.

YMYL sites, like those in the financial sector, deal with topics like investments, mortgages and retirement planning. That’s why search engines like Google hold them to a higher standard. To rank, your site needs to demonstrate E-E-A-T, which stands for expertise, experience, authoritativeness and trustworthiness. Without that foundation, even the best services can get overlooked.

The Submerge team knows how to create SEO strategies that work for the financial industry. We focus on creating compliant and accurate content that boosts your visibility and aligns with FCA and GDPR standards.

From targeting high-value keywords to building trust through ethical link strategies, we make sure your SEO drives results. With us, your business will stand out, connect with the right audience and build the credibility your clients rely on.

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner – your fast track to tried and tested accountant SEO experts.

WP Engine Agency Partner

We’re a Certified WP Engine Agency Partner delivering brilliant international SEO-ready accountant websites.

Cyber Essentials Certified

We’re Cyber Essentials Certified – which means customer data, from bookings to itineraries – are safe and secure.

SEO for financial advisors such as IFAs providing pension advice

Keyword research for financial services SEO

Keyword research is where it all starts. We focus on high-intent, compliant keywords your audience is actually searching for, blending broad terms with niche phrases. We’ll make sure your website ranks for the searches that matter most, driving the right traffic to your business.

  • Identify relevant financial services search
  • Create value-add content for clients
  • Rank highly in Google against competitors

Link building for financial services

Link building is all about building authority. We focus on securing high-quality backlinks from trusted, industry-relevant sites, helping your financial business stand out. With a compliance-first approach and ethical strategies, we’ll boost your rankings, strengthen your credibility and drive the kind of trust that sets you apart in the market.

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Financial services such as online trading platforms can win more customers
New financial services client thanks to SEO support

Content marketing for financial services

Content marketing builds trust and authority in financial services. We create high-quality content tailored to your audience, from blog writing services to ebooks. By educating clients and optimising for SEO, we deliver the right message to the right people, driving engagement and positioning your brand as a trusted leader.

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Financial services provider? Start an SEO project with us!

Ask us about our SEO services

Contact Us

We delivered hundreds of articles and guides which saw organic traffic grow by 300% over four years, with a high take-up of government loans. We launched the Sustainability hub, helping UK SMEs innovate in the green business space.


“Content and SEO has always been very high quality, containing useful and well-researched information. Our organic traffic grew 120% year-on-year, largely thanks to the new Business Advice content’s rankings in Google.”

Mark Pitt, British Business Bank

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We work with brilliant brands

We have created and delivered thousands of SEO articles – with full keyword research, ideation, creation and publishing - helping our clients boost their traffic and maximise profits

Talk to us to learn how our clients can out-perform competitors and increase organic traffic to your financial services – from IFAs and accountants to savings, investments and banking – we’re experts at compliant, SEO-centric content.

Our SEO for financial advisors services

We identify key, high-volume keywords specific to accountants to optimise your content and improve SEO rankings.

Search Engine Optimisation

Get high-performing, #1 Google ranking SEO from a 100% UK Certified SEMrush Agency Partner.

Content Marketing

We’re a team of former editors, journalists and writers delivering compelling SEO content with purpose.

PPC Marketing

Expand your reach and improve visibility with our organic and paid global SEO tactics.

Web Design & Development

We examine global competitor online strategies to identify SEO opportunities for your business.

Marketing Consultancy

Gain high-quality backlinks from reputable media to boost your credibility and SEO performance.

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Where We Are

Accelerate your growth with an SEO agency for financial services

How we can help?

1A The Broadway
Old Hatfield
AL9 5BG

Give us a call

01707 953 716

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Fintech SEO - FAQs

SEO for financial services is about making your brand the go-to destination for anyone searching for trusted financial expertise. Image being the first name potential clients see when they’re looking for secure banking, investment advice or financial planning – that’s the power of specialised SEO.

In finance, trust isn’t optional – it’s essential. Financial services SEO does more than increase your visibility; it builds your credibility with content that demystifies complex topics, aligns perfectly with what clients are searching for and demonstrates your authority. With targeted keywords and a technically solid site, we make sure you stand out to the right people at the right time.

SEO for financial services attracts the audience that matters, bringing you qualified leads and setting your brand apart from the rest. It’s about being the trusted choice people can’t ignore.

A strong SEO strategy is key to staying relevant and competitive in the financial industry, especially as search engines are the first stop for clients seeking financial expertise. In an era where trust is built with a click and decisions are made in seconds, showing up when and where your audience is looking isn’t just a nice-to-have – it’s non-negotiable.

Increases online visibility

The financial industry is saturated with companies offering similar services, from banks and investment firms to insurance providers and mortgage brokers. SEO helps financial service providers appear at the top of the search results, making your company more accessible to clients. Ranking on the first page of Google or other search engines for relevant keywords ensures potential clients find your business when they need you.

Builds trust and credibility

Trust is paramount in finance. High rankings on search engines imply credibility and expertise in the industry, which can help financial services build trust with their audience. Demonstrate your knowledge by addressing common financial questions and concerns to help establish your company as a trusted authority in the field.

Drive leads and conversions

People who find financial services through organic search are often more informed and closer to making a decision, resulting in higher conversion rates compared to other traffic sources. Financial companies can target specific keywords relevant to their offerings, like ‘retirement planning services’ or ‘mortgage lenders near me’.

Adapt to changing consumer behaviour

Modern consumers rely heavily on online searches to find financial services and make decisions. SEO ensures your business is visible on search engines, whether clients are searching on their desktop, mobile or tablet. Optimising for these behaviours means you’re meeting potential clients where they are.

Stay ahead of the competition

Your competitors are already investing in SEO to capture market share. By prioritising SEO for your financial services, you’re not only levelling the playing field but also positioning your business to outpace competitors in visibility, trust and client acquisition.

Cost-effective marketing strategy

SEO provides a long-term, cost-effective solution for driving traffic and generating leads. Unlike paid ads, which require constant investment, SEO offers lasting results that continue to pay off over time. Once your website achieves high rankings, it consistently attracts potential clients without ongoing costs per click. This makes SEO an excellent investment for sustainable growth in the highly competitive financial sector.

At Submerge, we know compliance is non-negotiable in the financial industry, and we take it as seriously as you do. We ensure your SEO strategy stays effective, ethical and 100% compliant with financial regulations.

  • Deep understanding of industry rules – From FCA guidelines to GDPR, we’re up to speed on the regulations that govern the financial space. We make it our business to stay ahead of the curve so your SEO strategy is always aligned with the latest requirements.
  • Clear, honest content – We ensure all SEO content is accurate, transparent and free of misleading claims. Whether it’s a blog post or a landing page, we prioritise clarity and trustworthiness in every word, reflecting the integrity of your brand.
  • Collaborative approval process – We don’t just create content and hope for the best. We partner closely with your legal and compliance teams to ensure everything we produce meets industry standards before it goes live.
  • Ethical keyword targeting – Forget gimmicky or misleading keywords. We focus on high-value, ethical terms that attract the right audience without ever crossing compliance lines. It’s all about striking the perfect balance between competitiveness and transparency.
  • Accessibility and inclusivity – Your website should work for everyone. We ensure that it meets WCAG accessibility guidelines, is inclusive, user-friendly and fully compliant with digital standards.

We’re Cyber Essentials Certifed and vetted members of the Crown’s Commercial Service Communication Marketplace procurement platform.

Partnering with a financial services SEO agency like Submerge means working with a team that truly understands the financial industry and knows how to drive real results.

Industry-specific expertise

We understand that financial services come with unique challenges, from strict compliance requirements to the need to build trust from the very first click. With Submerge, you’re working with SEO experts who know the ins and outs of the financial sector and what it takes to succeed in such a competitive market.

Bespoke SEO strategies

We don’t do cookie-cutter SEO. Instead, we craft a personalised strategy that aligns with your business goals, whether it’s attracting high-net-worth clients, increasing lead quality or boosting local search rankings. Every plan is custom-built to meet your specific needs and the unique demands of your audience.

Proven track record of results

At Submerge, we’re results-driven, and we have the track record to prove it. Our clients in financial services have consistently seen higher search rankings, more qualified traffic, and, most importantly, an increase in conversions. We focus on delivering measurable outcomes that contribute directly to your bottom line.

Data-driven approach

You’ll always know what we’re doing, why we’re doing it and how it’s impacting your business. We believe in full transparency and rely on data to guide our strategies. From regular reports to in-depth analytics, we keep you informed every step of the way and adjust our tactics as needed to ensure we’re delivering the best possible ROI.

Long-term sustainable growth

We’re in it for the long haul with you. Our SEO strategies aren’t about quick wins that fade fast – they’re designed to provide sustainable, lasting growth. When you work with us, you’re investing in a digital foundation that will keep driving results for years to come.

Transparent reporting

You’ll always know what’s happening. We provide regular updates and detailed reports on our SEO activities, including performance metrics, compliance checks and the impact on your business goals. This ensures you have full visibility into our process and confidence that your strategy is delivering results while staying fully compliant with UK regulations.

Submerge's All Stars Roster