DIGITAL MARKETING BLOG

Digital marketing.Insights & resources.

Discover our digital marketing blog – guides, advice, insights, news and analysis from the team at Submerge. From search marketing updates and SEO trends to CRO, PPC and social media insights and tips. We've got you covered.

The best AI tools for SEO in 2026

AI tools can help businesses improve SEO performance and save precious time. Discover what kind of AI tools we'll have in our SEO toolkit in 2026.


Paid Search Advertising

The common paid search advertising mistakes hurting your ROI

Discover how to optimise paid search advertising and avoid common mistakes, ensuring your brand stands out and maximises ROI in competitive markets.


Social search: what it is and how to embrace it

Social media is rapidly changing how target customers interact with brands. Learn how to adjust your digital marketing strategy for social search with our guide.


Survive Black Friday with our Black Friday SEO tips

Ensure that your business survives and thrives during the busiest online shopping season with our Black Friday SEO tips.


9 creative B2B marketing ideas to attract more customers

Don't fall into the trap of thinking your B2B marketing has to be boring. Stand out from the crowd with our creative B2B marketing ideas to win more business.


What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation could be the missing link in your digital marketing strategy. Learn why it's so important and how to do it.


What is Share of Search (SoS)?

Share of Search is the new SEO benchmark. Discover what it is, how to calculate it and how to prioritise it as part of a marketing strategy.


How to appear in featured snippets

Discover how to make your business the go-to source of trusted information with our practical tips on ranking in Google's featured snippets.


Top tips for optimising your content for AI search

AI search is changing how people find content online, and businesses need to adapt. Our expert team at Submerge break down what works with these new search tools and what you need to know about…


Generational marketing: How to target different age groups

Every generation is different, and that's obvious in marketing. Discover how to effectively target different groups in one campaign strategy.


best free fonts for designers - Submerge

Best free fonts for designers

Find the right font for your design project that aligns with your visual branding with our list of 20 free font downloads.


Marketing for AI – tools and trends redefining success

Unlock the future of AI marketing and discover how businesses are leveraging cutting-edge tools to drive growth and engagement.


Why brand guidelines are crucial for your business

Keep your brand's identity cohesive and effective across all platforms with our expert guide to brand guidelines and how to create the right set for your business.


Best free icon websites

The best free icon websites to try now

Find the best free icon websites to elevate your design. Icons can streamline navigation, improve UX and enhance the look of your site.


Domain Authority checker - 10 best DA tools for 2025 - featured image

10 best Domain Authority checkers

Understand your website's standing with a domain authority checker and take steps to improve your search engine rankings today.


what is domain authority - featured image

Domain Authority – what is it and how do I boost it?

Find out what is domain authority and how it impacts your website's performance in search engine rankings and SEO success.


How to find an SEO expert – the ultimate guide 2025 - featured image

How to find an SEO expert – the only guide you’ll ever need

Need help with SEO? Find out how to find an SEO expert to help your business attract more customers effectively.


SEO strategist - the ultimate guide 2025 - featured image

What is an SEO strategist – the ultimate guide 2025

Discover what an SEO strategist is and how they can enhance your digital marketing strategy and navigate Google search rankings effectively.