Content audits
Know what’s working.
Strategic content audits. They’re your secret tool to outshining the competition. With Submerge’s content audit services, we don’t just analyse your content to see what’s working; we identify the gaps and opportunities in your competitors’ strategies. Turn the tables. Lead the pack with insightful, engaging content that hits where they miss.
Content audit agency experts
Top-notch creators. Expert strategists. We know the secrets to successful content.
It’s no good having a wealth of content if it doesn’t drive results. Analysing your existing content to identify its strengths and weaknesses can pay dividends. Hard work pays off.
Submerge’s content audit services are your key to unlocking untapped potential. We knit together meticulous evaluations, insights and competitive understanding to propel your content strategy to new heights. For us, an audit is more than just a check-up – it’s the blueprint of a solid content journey. By pinpointing gaps and aligning your content with audience needs and SEO trends, we help you strike that rare balance between user appeal and search engine love. This not only broadens your reach but also paves your way to business success.
Harness the power of our expertise with our content and SEO experts. Submerge redefines content strategy through our comprehensive content audits, accelerating visibility, engagement and conversions.
Content audits – the proverbial secret weapon of your digital marketing repertoire. Our tailored auditing services examine every contour of your content terrain, scouring SEO-geared articles, product specifics and social media engagement. Our experts carry out in-depth audits for a diverse array of brands, both B2B and B2C, providing the roadmap for your content to resonate, engage and convert.
SEMrush Agency Partner
We’re a fully Certified SEMrush Agency Partner – blending professional AI and SEO skills with decades of content creation experience with major brands.
WP Engine Agency Partner
We’re a Certified WP Engine Agency Partner – we audit website content for migrations, content and topic authority clusters, discoverabilty and conversion effectiveness.
Cyber Essentials Certified
We’re Cyber Essentials Certified and part of HMG’s Communication Marketplace for UK public procurement.
Trusted by brands including
Our content audit services
Content Analysis
Analysing your content is a powerful method for understanding your digital footprint. It’s the first step to making your content impactful while aligning with your audience’s needs. The objective is to extract meaningful insights from your existing content, enhancing its reach, engagement and achieving higher SERP placements.
We unite analytical prowess with content expertise, ensuring your content is not just resonating with readers, but is also underpinned by data-driven insights for optimal performance. Our content analysis services are tailored to amplify your digital presence and drive organic traffic.
Technical SEO audits
SEO page audits
Backlink audits
SEO competitor analysis
Content Gap Analysis
Competitor and gap analysis is a critical step in mapping out your content strategy. The goal is to identify your content’s shortcomings and opportunities while understanding where you stand against competitors. The aim is to identify missing elements in your content that could drive more traffic and increase your SERP rankings.
We blend market intelligence with audience understanding, ensuring your content not only fills the identified gaps but also stands out from your competitors. We ensure your content not only fills the gaps but also aligns with your business objectives and SEO best practices. Our competitor and gap analysis services are designed to spur your business growth by highlighting your content as the ultimate solution to your audience’s queries.
Performance Review
Understanding the performance of your content is invaluable. How else are you going to measure the impact of your content? A thorough performance review allows you to identify the strengths and weaknesses of your strategy, providing actionable insights for continuous improvement.
Using both quantitative and qualitative insights, we make sure your content doesn’t just perform, but also aligns with your target audience. It helps in understanding your audience’s behaviour, uncovering what truly resonates with them. Ultimately, this knowledge helps fine-tune your strategy.
Uncover audience insights.
Improve content reach.
Prevent content pitfalls.
Content Strategy
What’s a sucessful digital presence without a content strategy? It paves the way for your content to drive meaningful engagement and increase your organic traffic. The goal is to create a roadmap for your content that communicates your brand story and connects with your audience, while aligning with your business objectives.
Ensuring your content is purposeful, enriching and optimised for the best SERP outcomes is essential. Our content strategy services are designed to elevate your digital footprint by increasing organic traffic. We position your brand as the go-to solution for your audience.
Content marketing work
Opportunity Green
Learn how Submerge redesigned and developed Opportunity Green's new WordPress website to support tackling climate change.
Bill Wyman
Explore our web design and content marketing work with Bill Wyman, former bass player with the Rolling Stones. Full site design and build.
Ascentor
Discover our work with Ascentor. Learn how our web development delivered impressive results, driving Ascentor's online growth and success.
Orion Registrar, Inc.
Read our web development and migration case study detailing how Submerge transformed Orion Registrar's website with a focus on SEO.
ISO 9001
Building global search visibility for a certification leader – 312% organic traffic growth and 400% CTR boost in six months.
Laithwaites
Learn how Submerge worked with Laithwaites UK team boosting SEO, content strategy, and performance monitoring for success.
Knowledge is power. Discover how your content performs and how to improve it to leap ahead of competitors.
Think of content audits as the X-ray for your content strategy. It sheds light on your content’s efficacy, highlighting potential gaps and pinpointing areas for improvement.
At Submerge, our content auditing services blend years of experience working with a range of national and international brands spanning both B2B and B2C sectors. We assist you in navigating your content landscape, recognising its strengths, uncovering untapped opportunities and shaping a clear path towards success.
61%
Of marketers conduct content audits at least twice or more in a year.
53%
Of marketers say updating their content helped increase engagement
43%
Of marketers say updating content saw an increase in traffic and/or rankings
55%
Of marketers who reported a successful content marketing strategy focused primarily on improving content quality.
Source: SEMrush
“Submerge creates engaging digital content that resonates with customers..”
Tim Pethick
Zero Zilch Zip, Founder
Say hello to Submerge
Matthew Bath
Lynn Wright
Marc Bodger
Aimee Lashko-Sayers
Lara Palamoudian
Nicole Percival
Jesse Hopkins
Start your content audit project with us
Get a FREE SEO site consultation!
Get a free, no-obligation audit from Submerge – Hertfordshire’s leading SEO agency
Fancy a content chat with Matt?Book a FREE Google Meet!
Unveil the true potential of your content and build a brand that puts its audience first.
Take control of your content – it’s your biggest asset. Our team of experts have decades of experience and can help you navigate the complexities of the search landscape with ease. We have the knowledge and the tools: we’re ready. Are you?
Take control of your content.
Give your audience what they need.
Outperform your competitors.
Don’t be the one stabbing in the dark.
Content audits go beneath the surface. It’s about unravelling the intricacies of your content ecosystem. You need to assess the quality, relevance and effectiveness of your content. It’s not just about skimming the surface; it’s about deep-diving into the nuances of each piece and understanding the impact on your audience.
With a comprehensive content audit in hand, you are armed with the insights you need to make informed decisions about your content strategy. Pinpoint your strengths and weaknesses so you can address them strategically. Then, refine your content creation process, allocate resources effectively and drive better results for your business with confidence.
Discover our latest guides, advice and insights
for brilliant content marketing.
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Content audits – FAQs
A content audit is an analysis of all the content on your website. It involves evaluating key performance metrics such as traffic, engagement and rankings, with the objective of identifying its strengths, weaknesses and opportunities for improvement.
With a content audit, you can gain insights into what types of content resonate most with your audience, which pieces need updating or removing, and where there may be gaps in your content that could be filled to better meet user needs. It’s a crucial step in optimising your content strategy and ensuring your content aligns with your business objectives and audience preferences.
A content audit can give you valuable insights about your digital content. Understand your content inventory more clearly, identify well-performing content, assess content relevance and quality, discovering content gaps, gauge audience engagement and evaluate the effectiveness of your overall content strategy.
This information enables you to refine your content strategy, focusing on what works best and addressing areas that need improvement. You can make more informed decisions about content creation, distribution and optimisation
Content audits are crucial in optimising your content strategy. They provide valuable insights into what content resonates with your audience, what needs updating or removing, and where opportunities exist to create new content that addresses your audience’s needs effectively.
Without regular content audits, you run the risk of having outdated and irrelevant, or ineffective content that could lower your rankings. This can have a negative impact your brand image. You might also miss out on key opportunities to usurp your competitors and connect with your audience through new, impactful content that meets their evolving needs.
If you’re not visible
nothing else matters.
Let’s understand where you stand today – and where the opportunities are.
Get in touch and let’s chat about your project.
