Paid social mediaadvertising

Lead, don’t follow.

 

There’s more to paid social media than throwing money behind every other post so everyone can see it. Take up the space your brand deserves and put it in front of the right people with Submerge’s paid social agency services.

Awesome creative. Bespoke content. Paid social agency management.

Our paid social agency services are a proven way of successfully putting your brand in front of your target audience, making your voice louder than your competitors who’re all saying the same things.

Unlike organic social media, which relies on naturally building your audience over time, paid social media involves “sponsoring” your posts on social media platforms so they can be seen by more people than they would be organically.

Our paid social agency services encompass a wide range of paid social media strategies, tailored to fit your brand’s unique needs and objectives. We work across all major social platforms – Reddit, X, Facebook, Instagram, LinkedIn, TikTok. Right platform for the right audience.

Whether you’re looking to increase brand awareness, drive traffic to your website or convert visitors into customers, our team is skilled at crafting engaging, impactful ads and boosted social posts that resonate with your target audience.

SEMrush Agency Partner

We’re a fully Certified SEMrush Agency Partner – giving you a fast track to tried and tested paid social experts.

WP Engine Agency Partner

We’re a Certified WP Engine Agency Partner delivering professional paid social landing pages for CRO (Conversion Rate Optimisation).

Cyber Essentials Certified

We’re Cyber Essentials Certified and part of HMG’s Communication Marketplace for UK public procurement.

Built for performance clarity

Trusted by brands including

Our paid social agency services

Paid Social Marketing Strategy

Paid social strategy involves outlining clear objectives, identifying your target audience and determining the most effective platforms for your campaigns and business.

We start by understanding your brand, industry and marketing goals, and then carry out detailed audience research to best understand their behaviour, interests and preferences.

Equipped with this insight, we can select the right social media platforms that closely align with your audience and objectives. Our bespoke, comprehensive paid social media strategies include budget allocation, content creation, A/B testing and ad performance measurement plans to ensure your brand’s success.

Optimise ads for maximum impact and ROI.
Monitor ad performance to enhance effectiveness.
We develop eye-catching, compelling ad content.
PPC services Paid Social Media Strategy

Ad Creation and Optimisation

Our paid social agency ad creation and optimisation service is designed to generate impactful and compelling ads tailored to each platform and goal.

By creating ads with eye-catching visuals and relatable, engaging copy, we can effectively convey your brand’s message and convert those clicks into sales. If you’re looking to use the same ads across multiple platforms, we can optimise them for each specific platform, meeting platform guidelines to achieve maximum reach and engagement.

But our work doesn’t stop after the ads are live.

We continuously monitor ad performance and make data-driven adjustments to improve their effectiveness. From tweaking ad copy to adjusting visual elements, we refine your ads for maximum impact and return on investment.

Paid Social Media Ad creation

Influencer Collaborations

When you think about it, influencer collaboration posts act very much like ads – a business pays for content creation and space on an account or platform that is frequently accessed by the target audience to boost awareness and visibility.

By collaborating with influencers, your brand’s message is conveyed in an authentic and relatable way, fostering trust and driving engagement.

Our paid social agency services manage the entire process, from outreach to campaign execution and analysis – and we ensure every creator collaboration aligns with your marketing goals and budget. Our expert team of influencer marketers can help your brand tap into new audiences, enhance brand recognition, and ultimately drive higher conversions and return on investment.

Drive engagement and conversions through authentic content.
Reach your wider target audience with expert content creators.
Boost brand awareness and visibility regardless of budget size.
Paid Social Influencers

Paid Social Account Management

Ensuring your paid social ad campaigns run smoothly is vital to a campaign’s success and effectiveness.

As a paid social agency, we oversee the entire campaign process, from ad creation to launch to conclusion. This includes adjusting bids to stay within your budget, managing timelines and ensuring your ads are reaching the right audiences at the right time.

We also proactively respond to real-time changes in campaign performance, making necessary adjustments to optimise results based on performance measurements. Our team ensures that every detail aligns with your marketing objectives while maximising efficiency.

Paid Social Account Management

Some of our recent work

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With precision targeting, engaging ad content and in-depth analytics, we can harness the power of paid social and propel your brand towards its marketing goals.

Maybe the number one benefit of using a paid social media strategy is that it has immediate, tangible results – your content’s increased visibility quickly earning better audience engagement and boosting brand awareness.

Our paid social agency services get you onto the front foot and ahead of the competition when it comes to driving a positive ROI and boosting social engagement.

33%

Of all digital advertising spend was spent on social media advertising.

50%

Of marketers plan to increase their investments across social media platforms.

65%

Of marketers report investing in building social media communities via paid social.

268bn

The amount of total spent ($) globally on social advertising in 2023.
Source: HootSuite, HubSpot

“Submerge are SEO gurus – they go above and beyond.”

Julia Haycocks
Marketing Manager, Brew Republic

Say hello to Submerge

Start your paid social project with us

Get a FREE paid social account audit!

Get a free, no-obligation audit from Submerge – Hertfordshire’s leading paid social agency

Book a FREE paid social account consultation

Fancy a chat with Matt about paid social?Book a FREE Google Meet!

Drive engagement and build your brand. Brilliant paid social on all platforms.

We’re a Certified SEMrush Agency Partner based in Hatfield, in Hertfordshire. Our agency is fully in-house and 100% UK-based.

Cyber Essentials Certified.
WP Engine Certified.
SEMrush Agency Partners.

We’ve developed, created and succeeded in paid social media campaigns for major UK brands, including FMCG products in high street stores.

As a paid social agency, we build awareness. We create brands. We entice followers. We influence influencers.

We’re also performance-focused. That means we strive for a great ROI and fantastic KPIs.

Using in-app precise targeting tools along with industry-standard social media marketing platforms, you can make sure you only spend your budget on the relevant demographics, based on the detailed criteria you set.

Our tools also offer real-time performance measurements, allowing for more successful, data-driven decisions in the future. Paid social media strategies are also scalable, and can fit in as part of a wider social media marketing strategy.

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Paid social agency – FAQs

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What is paid social?

Paid social media involves the use of advertising services provided by social media platforms to promote content to targeted audiences.

In a paid social media strategy, businesses invest in different types of ads, such as boosted posts or display ads, which are shown to a selected group of users based on demographics like age, location, interests and behaviours that are selected by the business.

Paid social media campaigns can offer immediate results and a measurable return on investment, and can be a powerful tool in any marketing strategy. They allow businesses to extend their reach beyond their existing followings, targeting users who are most likely to be interested in their products or services.

How much do paid social ads cost?

Paid social media involves the use of advertising services provided by social media platforms to promote content to targeted audiences.

In a paid social media strategy, businesses invest in different types of ads, such as boosted posts or display ads, which are shown to a selected group of users based on demographics like age, location, interests and behaviours that are selected by the business.

Paid social media campaigns can offer immediate results and a measurable return on investment, and can be a powerful tool in any marketing strategy. They allow businesses to extend their reach beyond their existing followings, targeting users who are most likely to be interested in their products or services.

If you’re not visible
nothing else matters.

Let’s understand where you stand today – and where the opportunities are.

Get in touch and let’s chat about your project.

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